Are you ready to take the lead in driving SEEK's Performance Marketing / Search Engine Marketing (SEM) programs to new heights? We're seeking a dynamic individual to join our vibrant Media and Customer Engagement team as our Marketing Manager – Performance Marketing SEM. Reporting to the Senior Marketing Manager, you'll play a pivotal role in developing, implementing, and optimizing our paid search and performance marketing strategies to propel SEEK's business growth forward.
Working alongside specialists in CRM, digital analytics, and more, your key responsibilities will include:
- Develop and implement effective SEM strategies across platforms like Google Ads, Bing Ads, and more.
- Conduct thorough keyword research, ad copywriting, and performance analysis to enhance campaign return on investment.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives, whilst leading and developing one direct report – Snr Marketing Associate – SEM.
- Monitor campaign performance metrics, providing actionable insights for continuous improvement.
- Stay updated on industry trends and emerging technologies for a competitive edge and collaborate with key partners like Google to ensure best-in-class SEM approaches.
- Implement A/B testing methodologies to optimize campaign elements.
- Lead budget allocation and bid strategies for cost-effective results.
- Minimum of 5 years of digital marketing and SEM experience.
- Strong SA360 bid management platform expertise.
- Previous leadership experience in SEM and a comprehensive understanding of marketing channels.
- Excellent problem-solving / project management skills, with a proven track record to influence stakeholders at all levels.
- Outcome-focused with an eye for detail and experience in managing budgets and large-scale campaigns.
- Excellent technical digital marketing knowledge.
At SEEK we offer:
- Support of flexible working, including a mix of office and work from home days depending on your role.
- SEEK are committed to operating sustainably, a certified carbon neutral business operation, with the target of 100% renewable energy by 2025, and net zero by 2030.
- The opportunity to work from anywhere for up to 4 weeks per financial year
- Tailored career development planning (including Education Assistance Program).
- Free income protection insurance.
At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.
We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.
Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.
For this role, only those candidates with the eligible right to work will be considered.
SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.
