Marketing Manager North Latam

Responsibilities:

• Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met;
• Own the local marketing strategy holistically including Growth initiatives, Strategic projects and a Full Funnel marketing program;
• Design Marketing Campaigns accordingly and complete with Communication in own and earned, Performance marketing, Social Media and Activations; 
• Work with global marketing to localize relevant campaigns in service of user growth;
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
• Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns;
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels;
• Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways;
• Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience;
• Manage new media partnerships end-to-end to drive measurable growth;
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth;
• Help shape the Binance brand in Latam Region;
• Team Management.

Requirements:

• Fluency in Spanish and English is a must;
• Minimum 5 years of relevant marketing experience, preferably in a fast paced industry;
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
• Must have a strong interest and knowledge in crypto/blockchain/technology;
• Must be able to work independently;
• Capable of work under pressure and short timelines;
• Balance strategic planning with operations and execution;
• A university degree relating to Marketing is a plus;
• Strong coordination skills and strategic mindset for marketing;
• Familiarity with online and offline marketing avenues such as social media, community management, and event management;
• Proven experience in growing and managing user base.