Key elements of the role:
- Lead, develop and manage the delivery, implementation and reporting of the global marketing strategy to achieve the businesses strategic objectives.
- Manage the development and implementation of global campaigns across all channels including advertising, PR, social media, website, email marketing, SEO, PPC and events to drive brand awareness and lead generation.
- Analyse and report on campaign performance, using KPIs and metrics to assess the effectiveness of marketing efforts and optimise for improvement.
- Manage the launch of new solutions and initiatives, identifying audience segmentation for both internal and external stakeholders globally and create global / local market marketing campaigns to support the launch.
- Oversee the creation of marketing content, including copywriting, design, video, and other creative materials to ensure brand consistency.
- Oversee and manage financial budgets.
- Work with the global leadership team to coordinate and manage internal communications and support with charity initiatives.
- Responsible for the CRM email marketing automation platform to drive and execute campaigns through the lead nurturing process and improve the lead process for sales team
- Partner and collaborate with wider Marketing & Comms community in NIQ to drive awareness of Brandbank across the wider commercial organisations
Key Qualifications:
- University Degree (Master or higher) in marketing, communications, business management or equivalent experience.
- 8–10 years of experience in Marketing, Digital Marketing or Account Management, preferably in FMCG or related industry or at marketing agencies with respective clientele.
- Comprehensive knowledge of revenue marketing and digital marketing, experience in content marketing and in steering agencies with measurable results
- Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics
- Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels, not limited to LinkedIn, Google, Facebook, Instagram and programmatic advertising
- Language Fluency and Proficiency in English
- Team leadership experience preferred
Core Competencies:
- Ability to have a strategic marketing perspective in enabling business growth while keeping a “roll up your sleeves” mentality and hands-on approach
- Ability to manage and successfully partner with global, region and country stakeholders, especially but not limited to commercial leaders
- Results-driven and savvy in data analysis when measuring campaigns' impact and adjusts strategy accordingly. Ability to leverage the full marketing mix and communication tools to drive demand into funnel for revenue impact and strengthening brand value and preference
- Ability to operate and lead in complex matrixed and high paced organization, adept communicator and entrepreneurial influencer, with strong execution skills to deliver results under pressure.
- Ability to identify and solve or escalate potential challenges, issues and barriers to communication effectiveness and using influence, diplomacy, critical-thinking and creative problem-solving to address them
- Outstanding communication skills with the ability to translate marketing to both commercial and external stakeholders .
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
