About this job
As a key member of the Global Thought Leadership Team, the Marketing Manager, Global Campaign & Demand Generation will play a strategic and a pivotal lead role in managing and directing marketing, promotion, demand & awareness generation campaign of Global Thought Leadership. This role will partner closely with Global Thought Leadership Content Managers, Digital Teams (Social and KeyWord Search), PR Media Team, Web Design & Branding and others to develop, plan, execute and report on Marketing & Demand Gen. Campaigns for Global Thought Leadership. Also, this role will require close collaboration with regional marketing teams to synchronize and align Global Marketing & Demand Generation Campaigns with regional activities. The Marketing Manager will be the focal marketing campaign manager for all Global Thought Leadership releases to build NIQ’s authority, relevance and recognition in FMCG/CPG/T&D as a Consumer Intelligence Leader, globally.
Responsibilities
- Build an integrated marketing campaign strategy, plan and execution to promote, generate awareness & demand for Global Thought Leadership Content, and focus on primary audiences of C-Suite, Senior Executives across strategic NIQ Clients and Competitive Win-back Clients
- Coordinate and collaborate with Global CoE Teams, i.e. Digital Social, Search, Web and Creative teams to align and integrate into ‘ONE’ integrated campaign execution plan.
- Collaborate with Regional Marketing Teams to ensure Global Thought Leadership Marketing Campaign is tightly integrated with Regionally focused Marketing Campaigns.
- Lead and Execute Integrated Thought Leadership Campaigns to deliver established objectives (Leads, Engagement and Page#1 presence)
- Post Campaign, conduct campaign performance reviews to drive continuous improvement to next generation of Thought Leadership Campaigns
- Manage and ensure Insight Web Pages (External) are kept on message and Internal Global Thought Leadership SharePoint are rebuild cohesive marketing journeys for targeted clients
- Develop, implement, and manage multi-channel lead generation campaigns to build the Lead funnel in support of Thought Leadership goals. Activate demand and drive Sales Ready Leads from the middle of the funnel to the sales funnel. Test, measure and iterate based on campaign performance
- Work closely with the global content and digital teams to build and manage customized, data-driven content based on vertical, category, audience, and ABM play.
- Work with Industry Associations, Industry Publications and ad networks to secure content syndication, sponsored content, and ad placements
- Build and Manage KPI Monthly Campaign and Demand Generation Performance reports and dashboards to track Global TL Marketing Campaigns
- Be a complete business partner to all other functions within the company.
- 7+ years of marketing experience. CPG or Retail, Enterprise Tech. experience is a plus.
- Must be proficient in Social, Search, Programmatic digital marketing and best practices
- Must be willing and able to drive strategy while also being operationally hands-on. Strong willingness to roll up your sleeves and be involved with driving execution.
- Experience creating annual integrated marketing plan that incorporates digital marketing, paid media, email, and content marketing.
- Exceptional track record of developing and implementing successful ABM plays targeted to Enterprise and Midsize accounts.
- An understanding of the creative process and experience with a practical application of brand identity systems.
- Tech-savvy and strong working knowledge of Microsoft Office Suite and collaboration
- Track record of effectively teaming with outside agencies and vendors
- Technical acumen of marketing systems and processes and working knowledge of Marketing Automation (Salesforce.com, Microsoft Dynamics CRM)
- Excellent communicator to both internal and external parties. Ability to comfortably communicate at the senior executive level. Critical Thinker, Self-driven.
- Team-oriented and collaborative to the core.
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
