About the role:
The Marketing Manager, New Growth Channels role sits within the Performance Marketing Team and is responsible for driving a test and learn culture across the team. They will be responsible for reporting, analysis, A/B testing ads, and ensuring we have the right mix of channels in place to deliver an impactful performance marketing program.
What you'll bring:
- Own reporting and analysis for the performance marketing team. Be the go-to person on performance marketing results and insights
- Identify opportunities for channel optimisation and work with the team to implement. Create robust testing plans and processes to ensure we are continually testing different approaches across every channel.
- Identify new channels that will drive awareness, consideration, or conversion within our target ICP.
- Support outbound marketing efforts through the implementation of intent data and working with regional marketers to deliver 1 to many ABM activity.
- Own the relationship with product marketing, content, creative, and campaigns. Create a closed-loop system to ensure ad performance informs our future creative. Continually test new formats and messaging.
- Manage budget, vendor relationships, and invoicing. Advise team on digital marketing mix and budgets based on past performance.
- Leverage vendor relationships to discover new opportunities, betas, etc. to stay at the leading edge of performance marketing.
- Present results and findings to senior leadership as required.
- Work closely with Marketing Ops, RevOps, and Data teams to ensure we have the right attribution and reporting in place to deliver an effective digital marketing program.
- Identify opportunities for efficiencies through Ad Tech and automation and work cross functionally to improve advertising operations.
What you'll bring:
- 5 years+ experience working digital advertising, ideally in a B2B SaaS environment or an agency working with B2B clients.
- Deep expertise of Paid Acquisition Channels (Google Ads, LinkedIn Ads, Meta Ads, etc.), ideally holds Google ads and Meta blueprint certifications.
- Knowledge of the wider digital marketing environment and some experience with review sites, podcast advertising is a plus.
- Experience working with and implementing Ad Tech.
- Expert of Analysis & Reporting Tools (GA4, Supermetrics, etc)
- Creation of assets, ad copy, AB tests, data driven files
- Ability to audit accounts and make recommendations
- Excellent knowledge of Google Sheets/Excel
