Marketing Manager

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Marketing Manager

(6 months fixed term contract)

As a Marketing Manager within our client’s dynamic regional team, you'll be instrumental in driving diverse marketing initiatives tailored to the Philippines market. You’ll bring a versatile skillset and a passion for problem-solving to support various marketing functions, directly impacting brand awareness and user growth.

Role: 

• Drive the execution and optimisation of marketing campaigns, ensuring effective collaboration with external agencies and internal partners.
• Develop and implement localised marketing strategies to maximise audience engagement and deliver measurable growth.
• Partner with cross-functional teams to shape and execute the Philippines' consumer marketing strategy, aligning with brand and user growth targets.
• Collaborate on the development of impactful content campaigns that resonate with industry partners and creators.
• Manage and optimise the regional marketing budget, ensuring ROI-driven allocation.
• Identify and engage target audiences through compelling consumer-facing campaigns, driving brand awareness and consideration.
• Lead local market initiatives, working with cross-functional teams to achieve brand and business objectives.
• Collaborate with global teams to drive all aspects of the consumer funnel.
• Serve as the key point of contact for regional marketing activities, providing strategic insights and ensuring alignment with brand guidelines.
• Analyse consumer trends and data insights, translating them into actionable marketing campaigns and tactical executions.

You:

• Possess 5+ years of experience in a generalist marketing role, with a proven ability to adapt and contribute to various marketing functions and deep local Philippines market knowledge.
• Demonstrate proficiency in both Tagalog and English, both spoken and written.
• Exhibit a strong passion for the digital audio landscape, with comprehensive knowledge of local competitors and key music scenes, genres, and artists.
• Show expertise in media planning, creative development, content marketing, performance marketing, partnerships, and experiential marketing.
• Maintain strong relationships within the marketing, agency, and technology space.
• Have a proven track record of tailoring global brands to local audiences or vice versa.
• Display a proactive, collaborative demeanour and the ability to empower and encourage the wider team.
• Possess creative and strong analytical thinking, coupled with confident communication skills, enabling you to work cross-functionally and autonomously with multiple partners across various time zones.
• Demonstrate excellent communication skills, both verbal and written, to provide and receive constructive, meaningful feedback cross-functionally.
• Are proficient in all forms of Google Workspace products.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.