The Segment Marketing Manager is responsible for formulating and executing integrated, strategically-focused marketing plans to drive demand in order to achieve revenue and market segment penetration goals, across prospective and current clients in alignment with the corporate brand strategy.
You will partner with the wider Solutions Group marketing team to develop and implement marketing strategies, content, and campaigns on a global scale. You serve as the key segment marketing contact and work closely with the commercial segment business stakeholders to translate the business strategy into the segment marketing strategy.
The role will also work closely with our teams of specialists in events, demand generation, digital & social and PR & Thought leadership. The role also allows great opportunities to develop further within the organization.
Responsibilities
Develop and implement strategic marketing roadmaps, marketing communications plans and content calendars that guide the delivery of initiatives to our target clients to achieve business goals and strategies.
Be the Marketing business partner for business leaders to ensure that marketing communications is a key enabler for growth
Develop and execute comprehensive and integrated marketing campaigns across all channels, including events, trade shows, digital, media relations and social media supported by a team of specialists.
Collaborate with cross-functional global and local teams particularly with sales leaders to develop compelling, targeted content, and identify channels and platforms that effectively communicate our value propositions to customers.
Be a devil’s advocate to business leaders and work hand-in-glove in developing winning marcom strategies
Lead, together with the demand generation team, digital marketing activities covering paid media promotion, marketing automation, SEO/SEM, website enhancement, and lead management
Plan and manage the budget, monitor and evaluate the effectiveness of marketing programs including PR, advertising, digital marketing, trade events and campaigns
Minimum 10 years of relevant marketing leadership experience in the B2B industry
Strategic with a growth mindset
Extensive experience in working with cross-functional and cross-regional teams, particularly across Sales & Marketing functions.
Understanding and a strong affinity for Digital Marketing: including Account Based Marketing.
Experience and success driving multiple detailed projects and collaborating with different teams and stakeholders
Exceptionally organized and attention to detail with a strong sense of urgency and follow-through.
Well-versed in Project management
Is creative, detail-focused, and highly flexible, with exceptional communication skills
Willingness to travel globally for about 20% of the time
Excellent written and verbal communication skills in English.
Bachelor’s Degree (or equivalent)
Understanding of the Parcel carrier and/ or logistics industry is a plus
Who we are! - Our Story:
Every voice. Every day! Eight Values. One Team!
Being open to every voice, every day, brings our value of diversity to life and makes Avery Dennison a vibrant and engaging place to be. We understand diversity and equal opportunities as enrichment for our future-oriented work. Across our diverse, global team, every voice makes us stronger. When we listen to and learn from each other, there is no limit to what we can achieve together. Each of us is unique, and we appreciate bringing together different personalities and talents.
Avery Dennison is an equal-opportunity employer.
To find out more about all our employee resources groups globally as well as our Diversity, Equity & Inclusion approach, please go to https://www.averydennison.com/en/home/about-us/diversity-and-inclusion.html
