Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.
Currently, we are seeking a high caliber Marketing Manager based in Jakarta, as we continue to expand our presence and capabilities across Indonesia.
What you will do:
- Lead Marketing team in Indonesia and responsible for the marketing success in Indonesia across the funnels
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Brand Awareness: Position Lalamove in a fiercely competitive environment to make the brand locally relevant and loved and increased engagement from customers and driver partners.
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Local Campaign Management: Lead the development, management, and execution of local campaigns, working closely with creative and media agencies, internal sales, driver operation team, and functional team based in Hong Kong - to develop trackable, measurable integrated communication projects.
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Public Relations and Media: Lead the development of local events and PR to maximize cross-promotion & brand exposure opportunities.
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Creative: Lead local extensions of global campaigns, working on special projects (stunts, guerrilla, content, digital innovation) that increase the relevance of Lalamove in the markets.
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Partnership: Build strategic long term partnerships to increase our user base.
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Growth - Digital Marketing: Devise digital marketing programs ie. digital advertising, websites management, SEO, social media and content marketing
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Growth - Retention & Loyalty: Manage user retention activities & to increase user’s loyalty.
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Collaboration: Work closely with the Sales & Driver Ops team to develop marketing tactics for effective lead generation.
What we seek:
- Problem-solver: To identify and anticipate problems in order to be both proactive and reactive.
- User Empathy: Ability to think from the perspective of a user and build marketing campaigns that address user pain points.
- High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects.
- Data & Result Driven: To utilize existing data to make informed decisions. Focus on high ROI tasks.
- Team-player: To understand team challenges and to be able to build team empathy while delivering results at the same time.
- Collaborative mindset: To work with multiple stakeholders to plan, implement and measure all branding efforts & strategies.
- Leadership: To train, manage and motivate the local marketing team to execute marketing strategies
What you will need:
- Bachelor’s degree in Marketing, Communications, Multimedia or related discipline.
- Min. 8 years of marketing and advertising experience.
- Experience in the local tech / App based industry will be a plus.
- Data-driven with proven experience deriving marketing opportunities and strategy through data analysis
- Strong creative mind that can help us establish meaningful connections between SMEs (our potential users), users and driver partners in Indonesia, exploring innovative ways to express our values and positioning when promoting Lalamove.
- Solid understanding of creative positioning, key art and video execution, media, advertising, and digital trends.
- Detailed-oriented, good project management & interpersonal skills.
- Fluent in English.
- Good understanding of key marketing & user growth metrics such as CAC, CPL, ROI, and LTV.Team-leader with start-up spirit and able to fit in a diversified and dynamic working environment.
