Marketing Manager

Roles and Responsibilities:

• Responsible for the end-to-end planning, creation, and execution of performance and branding campaigns that drive brand awareness, engagement, and lead generation for both B2B and B2C Target Segments.

• Implement ABM strategies to acquire new clients for domestic and international finance & saas products.

• Planning and executing all Organic and paid Campaigns, including SEO, SEM, SMO, SMM, Affiliate Marketing, Influencer Marketing, Email Marketing, Content Marketing, Database procurement, App/Mobile Marketing, whatsapp marketing, Linkedin marketing, etc.

• Execute email marketing and nurturing campaigns, increase lead generation and funnel conversion and increase customer engagement.

• Managing various vendors and affiliate partners, Negotiating on commercials for leads and databases.

• Design and implement data-driven digital marketing campaigns across channels (SEO, SEM, social media) to generate leads and maximise ROI

• Manage digital advertising budgets and optimise paid channels.

• Creating and building brand awareness within the offline communities of DSA, Channel partners, Industry associations, etc., and generating quality leads from these channels.

• Organise, conduct or participate in awards and events to generate leads and promote the brand across these channels.

• Optimise Local business profiles and generate leads via GMB.

• Optimising inbound and outbound calls by effectively managing, implementing, and tracking the cloud telephony platform

• Domain management ( purchase & management of domains, getting emails created, etc)

• Running interactive campaigns for Webinars and Podcasts via various channels.

• Analyse sales and customer behaviour data to develop new direct marketing campaigns and strategies to meet and exceed quarterly sales targets.

• Analyse marketing performance, measure campaign effectiveness and recommend improvements, Conduct market research to identify new customer segments and opportunities for global expansion.

• Collaborate with cross-functional teams to integrate digital and content marketing initiatives and efforts with overall business objectives.

• Streamline sales operations processes by creating automated workflows and various reports for management and team members bi-weekly and monthly to showcase the performance of the marketing and sales teams.

• Optimise the CAC by doing a deep dive into the data, analysing the spends vs returns, calculating ROI on a regular basis, etc.

• Managing, motivating and mentoring an in-house digital team, leveraging the team’s strengths through engaging and effective team management.

• Stay up-to-date with the latest trends and best practices in digital marketing to continuously improve campaign effectiveness and develop new and innovative ideas and strategies for promoting the business.

Any Graduate / Post graduate with relevant experience in Marketing

What you can expect apart from attractive compensation at KredX, apart from monetary benefits
●Bi annual appraisal cycle
●Medical coverage for your family and parents
●Need a break? We’ve got your back for 15 days in a year. We know that some of the best ideas come when you’re on vacation
●Feeling blue? No problem! You get 12 days in a year to deal with this & rejuvenate your mind and body
And a lot more…..We can discuss!