Roles and Responsibilities:
Responsible for the end-to-end planning, creation, and execution of performance and branding campaigns that drive brand awareness, engagement, and lead generation for both B2B and B2C Target Segments.
Implement ABM strategies to acquire new clients for domestic and international finance & saas products.
Planning and executing all Organic and paid Campaigns, including SEO, SEM, SMO, SMM, Affiliate Marketing, Influencer Marketing, Email Marketing, Content Marketing, Database procurement, App/Mobile Marketing, whatsapp marketing, Linkedin marketing, etc.
Execute email marketing and nurturing campaigns, increase lead generation and funnel conversion and increase customer engagement.
Managing various vendors and affiliate partners, Negotiating on commercials for leads and databases.
Design and implement data-driven digital marketing campaigns across channels (SEO, SEM, social media) to generate leads and maximise ROI
Manage digital advertising budgets and optimise paid channels.
Creating and building brand awareness within the offline communities of DSA, Channel partners, Industry associations, etc., and generating quality leads from these channels.
Organise, conduct or participate in awards and events to generate leads and promote the brand across these channels.
Optimise Local business profiles and generate leads via GMB.
Optimising inbound and outbound calls by effectively managing, implementing, and tracking the cloud telephony platform
Domain management ( purchase & management of domains, getting emails created, etc)
Running interactive campaigns for Webinars and Podcasts via various channels.
Analyse sales and customer behaviour data to develop new direct marketing campaigns and strategies to meet and exceed quarterly sales targets.
Analyse marketing performance, measure campaign effectiveness and recommend improvements, Conduct market research to identify new customer segments and opportunities for global expansion.
Collaborate with cross-functional teams to integrate digital and content marketing initiatives and efforts with overall business objectives.
Streamline sales operations processes by creating automated workflows and various reports for management and team members bi-weekly and monthly to showcase the performance of the marketing and sales teams.
Optimise the CAC by doing a deep dive into the data, analysing the spends vs returns, calculating ROI on a regular basis, etc.
Managing, motivating and mentoring an in-house digital team, leveraging the team’s strengths through engaging and effective team management.
Stay up-to-date with the latest trends and best practices in digital marketing to continuously improve campaign effectiveness and develop new and innovative ideas and strategies for promoting the business.
Any Graduate / Post graduate with relevant experience in Marketing
What you can expect apart from attractive compensation at KredX, apart from monetary benefits
●Bi annual appraisal cycle
●Medical coverage for your family and parents
●Need a break? We’ve got your back for 15 days in a year. We know that some of the best ideas come when you’re on vacation
●Feeling blue? No problem! You get 12 days in a year to deal with this & rejuvenate your mind and body
And a lot more…..We can discuss!
Company KredX URL- www.kredx.com Experience: 4-7 years Work Location : Mumbai Key Responsibilities - This role entails acquiring/sourcing/retaining/expanding and developing relationships with key decision makers (Business Owner, Director, CFOs, Head Procurement, Financial Controller, Heads of Finance, Treasury, etc. of firms engaged in global trade both imports and exports. - The role requires achievement of monthly, quarterly & annual targets in terms of acquisition of new clients, building up of the portfolio and achievement of revenue targets. It requires the candidate to manage his or her own, business Development/market scoping, arrange meetings, prepare pitches/decks, present it to businesses, manage follow ups to sell products, solutions and services. - Plan and conduct special sales initiatives and events for prospective and existing clients. - Maintain a complete relationship record for assigned customer accounts. - Track customer complaints/queries and turnaround times for customer satisfaction. Requirements:- - 4+ years of overall experience in sales role in a financial services organization - Experience in trade product selling, Banking / NBFC, Fintech, Large portfolio management will be an advantage. - The candidate must have their own network / relationships of clients. - Good understanding of technology based trade receivables business & Supply chain solutions and linked available products in the market and has experience in dealing with the same. - Go getter attitude & Self - motivated with a passion toto achieve targets & goals given by the organization. Company Overview We are India's leading Fintech company into Supply Chain Financing, which helps start ups, large enterprises, MSMEs, retailers, and distributors resolve their working capital and growth capital challenges. Founded in 2015, KredX started with a single mission of solving cash flow challenges for businesses through an invoice discounting platform. Today, KredX solves financial problems of all kinds of businesses while offering investors a unique opportunity to make low risk and high return investments. KredX over a period of time added many more products in the area of Working Capital, Growth Capital & Treasury Income products using deep tech solutions catering to Large Enterprise / corporates. We have offices in Bangalore, New Delhi & Mumbai
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