About Appier
Appier is a technology company which aims to provide artificial intelligence platforms to help enterprises solve their most challenging business problems.
Appier was established in 2012 by a passionate team of computer scientists and engineers with expertise in AI, data analysis, distributed systems, and marketing.
About The Event Marketing Team
The Event Marketing Team at Appier operates as an integral part of the Growth and Marketing division.
We collaborate synergistically with various departments - including Marketing, Product Management, Sales, and Customer Success - to elevate brand awareness and accelerate product adoption.
About this role
We are in search of a Marketing Manager with a passion for elevating brand presence and achieving measurable business outcomes in Korea.
Responsibilities
- Develop and Implement Comprehensive Field Marketing Strategies: Plan, execute, and manage a diverse portfolio of field marketing activities, including but not limited to live events, webinars, content syndication, and digital marketing campaigns.
- Lead Vendor and Partner Relations: Oversee the coordination and management of vendors and business partners, ensuring high-quality delivery within established budgets and timeframes.
- Cross-Functional Collaboration: Actively engage with key business units, such as Sales and Partner teams, to develop and execute initiatives that align with overall business objectives, specifically focusing on pipeline creation and advancement.
- Data-Driven Decision Making: Leverage data analytics and insights from multiple sources to refine and enhance lead lifecycle management processes.
- Performance Analysis and Optimization: Continually assess the impact of marketing programs, fine-tuning key performance indicators and lead generation tactics for optimal results.
- Logistical and Administrative Support: Manage all logistical and administrative tasks necessary to facilitate the successful execution of marketing programs and initiatives.
Qualifications
[Essential]
- Industry Expertise: 5+ years of experience as a B2B Events Strategist and/or Marketing Manager with strong events focus (from trade shows to vertical high touch events with customers)
- Versatile Marketing Skills: Demonstrable hands-on experience executing a wide array of marketing activities - from offline events to a base understanding of digital marketing and the channels that will best reach the audience - in a high-velocity business environment.
- Meticulous Attention to Detail: A keen eye for detail, ensuring high-quality outputs in all marketing materials and campaigns.
- Strong partners and vendor management experience: Proven experience in effectively managing relationships and projects with external agencies and partners.
- Technical Proficiency: Skilled in utilizing an array of sales and marketing software tools including, but not limited to, Salesforce (SFDC), HubSpot, and Google Analytics.
- Goal-Oriented Team Player: Possess a goal-oriented mindset with a proven ability to excel both independently and as part of a cohesive team.
- Positive and Approachable Demeanor: An innate ability to maintain a consistently optimistic and approachable attitude, fostering a positive work environment.
- Language Proficiency: Native-level proficiency in Korean, complemented by strong business-level written and verbal communication skills in English.
Why join us?
We believe in building a great working environment where the passionate individual can give their best, and work with a talented team.
To reward Appiers for their contribution, we also work hard to offer perks and benefits to make their life better
Perks and benefits
- Company office locations at the heart of central business district (CBD) in all our countries.
- Well-stocked pantry with snacks and drinks
- Competitive salary
- Equity in one of the most exciting Artificial Intelligence startup in Asia
- Your choice between Mac and Microsoft OS
- Frequent company and team gatherings to celebrate success and life in general
