We are now seeking a high-caliber Marketing Manager based in Tokyo. The incumbent will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove Japan team, you will be leading the local marketing team and collaborating closely with the rest of the local and regional stakeholders to achieve marketing excellence. If you are an experienced, self-motivated, and innovative marketer or growth manager, this could be the role for you.
What you'll do:
- Responsible for the marketing success in Japan across full funnels
- Develop and implement brand introductory and marketing plans to drive awareness, user acquisition, growth, and retention, as well as driver lead growth, and ultimately to achieve marketing KPIs such as first-time user, user base, driver lead growth, number of orders, cost control (e.g. CAC) etc.
- Manage internal and external resources to ensure marketing & PR campaigns are rolled out as planned
- Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.
- Derive actionable insights from marketing and product data and take prompt actions in optimization growth hacking through constant testing to uncover new marketing opportunities
- Oversee and grow the marketing team department, constantly identify revenue and partnership opportunities
- Collaborate with Functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solutions or any other appropriate functions as required
Requirements:
- 8+ years of working experience and a proven track record of success
- Prior experience in a marketing-related role in a tech company is a plus.
- Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization
- Proficient with marketing technology tools and able to turn marketing data into actionable insights
- Previous experience in acquisition, digital and offline marketing, CRM, or other growth marketing-related roles would be highly preferred Organised, meticulous, results-oriented, and able to work under pressure and tight deadlines.
- Able to multitask and prioritize tasks in a fast-moving environment
- Team player with a start-up spirit and ability to fit in a diversified and dynamic working environment
- Excellent command of written and spoken English and Japanese
To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice:
https://www.lalamove.com/en-hk/candidate-privacy-notice
