Marketing Manager II

OVERVIEW 

About The Role

We are on the lookout for a skilled and motivated performance marketer with significant experience in performance marketing channels to join our Performance Marketing team at Instacart. This role offers the chance to make a rapid impact by overseeing the performance of acquisition channels across US and Canada. You'll play a key role in analysis, solving complex problems, and crafting strategic suggestions to advance the business. In this capacity, you will work cross-functionally with various Instacart teams and partners, including Meta, Google, & more, to explore and implement cutting-edge marketing technologies.

About The Team

Performance Marketing accelerates top line business growth by driving highly qualified traffic to Instacart properties via Paid, Owned and Organic channels, as efficiently as possible. We promote growth across each stage of our customer lifecycle by leveraging our earned channels (Email, Push, In-App, etc) as well as performance marketing channels (SEM, PLA, Paid Social, Affiliate, Connected TV, etc). 

About The Job:

• Oversee substantial budgets across performance marketing channels such as Paid Social and Shopping, with expertise in product feed management.
• Work in conjunction with budget stakeholders to ensure alignment and campaign success in a fast-paced and dynamic environment.
• Collaborate extensively with internal cross function teams and external agencies to fine-tune media purchasing, aiming to understand and execute on marketplace trends & seasonal events and to meet ambitious growth objectives efficiently.
• Hands-on responsibility with improving campaign metrics and meeting goals, such as CPA, ROI, ROAS, LTV, and CAC.
• Generate channel forecasts and deliver budget recommendations, displaying the flexibility to adapt strategies quickly in light of new insights.
• Construct and manage experimentation roadmap to optimize performance, including A/B creative testing, incrementality tests, and bidding algorithm tests.
• Recommend and plan tests for potential new channels/product features to unlock additional audiences and inventory for growth acceleration.
• Bringing your creative experience and marketing insights to boost our strategies.
• Independently and proactively troubleshoot and resolve campaign issues

Required Qualifications:

• At least 5 years of hands-on-keyboard experience managing performance marketing campaigns across major platforms (such as Google/ Meta)
• You are a results-driven marketing professional with a strong track record in managing extensive budgets across different performance marketing channels. 
• You have excellent analytical abilities, focusing on optimizing customer acquisition costs, ROAS, ROI and evaluating campaign effectiveness.
• You have strong communication skills and experience working in cross-functional teams, and you thrive while solving challenges independently.
• You understand how to strategize effectively around goals.
• Precision and multitasking in deadline-focused environments come naturally to you.
• Bachelor’s degree

Preferred Qualifications: 

• Prior experience working with large product catalogs (10K+ SKUs)
• Prior experience with CPG product marketing
• You are proficient in interpreting web and app data across multiple platforms and have had experience improving measurement and tracking.
• Experienced partnering with in house product, engineering, & measurement/ data science teams.
• Experience working in the on-demand economy 
• Experience in a startup or high-growth company
• SQL experience

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