The role provides you with an opportunity to flex your creative muscle and put real-life solutions in place to make an instant business impact. It is a hands-on role where you will generate ideas as well as execute them. You will utilize your innate curiosity and test your resilience, focused on but not limited to:
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Planning & Execution: Plan and execute marketing strategies aligned with market units goals and objectives to attract, drive and win Net New Name business.
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Demand Generation: Generate Net New Name target account leads through various channels, including events, campaigns, digital, social media, partner collaboration.
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Account Based Marketing: Plan and execute Account Based Marketing activities to support influence existing opportunities and win new logos.
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Market insights: Provide local research and marketing intelligence to enhance sales, and support shape and optimize the go to market for the business aligned with the sales organization.
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Localization: Where needed manage localization of any relevant campaigns or marketing collateral. Localize and execute global and regional marketing campaigns as required.
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Budgeting: Manage the marketing budget and prepare monthly forecast reports based on actuals and upcoming plans.
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Data Management:
- Ensuring Net New TAM data is clear, concise, available in our digital tools and targeted through campaigns to increase engagement.
- Manage the CRM system in a timely manner for lead management and list collation.
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Analysis, Reporting and Optimization: Track closely campaign results, to optimize and adjust where needed to drive demand, providing insights and reporting on results.
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5+ years proven success in a similar role within an enterprise software sales organizations. Enterprise Resource Planning, Enterprise Asset Management, Field Service Management is a plus.
• Demonstrated experience in building and maintaining up to date marketing plan, including budget, costs and run the necessary forecasting activities.
• Strong experience in net new name demand generation marketing activities
• Being a partner for the business and come with suggestions, recommendations, be force of proposition to support or refine the GTM.
• Experience using CRM, Martech tools (Marketo) and Analytical tools such as PowerBI.
• Experience in navigating a matrix organization to leverage direction and support required.
• Strong problem-solving skills.
• Ability to multi-task and work in a fast-paced environment.
• Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders
• Fluent verbal and written communication skills in Japanese with business level command of English.
Benefits:
- Competitive salary and benefits package
- Opportunity for career growth and advancement
- Diversity and inclusive work culture
