Marketing Manager I, Retailer Marketing

Overview

About the Role

As a Marketing Manager on the Retailer Marketing Team at Instacart, you will find yourself at the vibrant intersection of our dynamic marketing and business development teams, collaborating closely with some of the nation's top retailers. This role is paramount in supporting the Retailer Marketing team in crafting innovative marketing briefs that not only align with our retailers' goals but also amplify their success on the Instacart platform. You’ll partner across the retailer marketing team to draft briefs, manage ongoing retailer growth initiatives, and manage creative execution across channels - CRM, OTT/OLV, Streaming Audio, Direct Mail, and more.

This role is perfect for individuals who excel in fast-paced  environments where responsibilities can change and willingness to dive in and help wherever needed. The person for this role would have a passion for using their organizational prowess to influence marketing success. Your contributions will not only improve our operational efficiency but also enable our team to scale our efforts, ultimately helping Instacart to empower retailers and enrich the shopping experience for millions of customers.

About the Team

The Instacart Retailer Marketing team is at the heart of business growth. Our marketers are behind nearly every new retailer launch, expansion, and national marketing campaign. We work with the top marketers at the nation’s top retailers. As part of the broader Marketing organization we are incredibly cross-functional and partner with Brand, Product, Engineering, Data Science, Operations, Business Development, Sales, and more. This team is perfect for those who thrive in a fast-paced environment, possess a keen eye for opportunity, and are passionate about delivering results that help everyone—retailers, customers, and partners alike—go far together. Your efforts will directly contribute to Instacart's mission of creating a world where everyone has access to the food they love and more time to enjoy it together.

About the Job 

• Partner with the rest of the Retailer Marketing team to create and manage campaign briefs from draft to creative execution across channels (including but not limited to CRM, OTT/OLV, Streaming Audio, Photoshoots, Direct Mail, and Podcasts)
• Monitor campaigns, pull and analyze data, report on performance and share insights with the team - where needed, working with Marketing Analytics and Data Science
• Own our retailer processes - logo and campaign inclusions, growth initiative requests, new launch support requests, and ensure they are executed flawlessly and responded to in a timely manner while having an eye for continuous improvement 
• Build external-facing retailer assets that excite retailers on Co-Marketing opportunities and ongoing seasonal campaign inclusions 
• Own end-to-end campaign excellence by identifying opportunities for streamlining campaign creation and execution across channels and implementing process change 
• Support a number of retailers directly by building and executing marketing GTMs across CRM, in-app promotion and performance marketing channels

About You

Minimum Qualifications

• 3+ years experience in marketing operations, campaign/project management, partnership marketing, co-marketing and/or marketing management with at least 1-2 of those years at a retailer, CPG, tech company or consulting firm
• Bachelor’s degree in related field
• Proven track record of successfully managing marketing campaigns and processes from inception to completion with cross-functional teams
• Proven experience pulling and analyzing campaign data into compelling insights to inform business decisions
• Experience working in a client or partner facing role
• Baseline familiarity with strategy, execution, & performance benchmarks of a wide breadth of marketing channels including CRM, organic social, paid media, and influencer
• Strong organizational skills, meticulous attention to detail, and the ability to plan and execute across a range of projects with overlapping timelines

Preferred Qualifications

• Experience working with or at retailers
• Experience with SQL, Mode, and other data visualization tools

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