Marketing Manager

The Role:

We are seeking a dynamic and results-driven Marketing Manager to join our team in the online slot B2B supplier industry. This position will play a pivotal role in developing and implementing marketing strategies to strengthen Games Global’s brand presence and drive business growth within the highly competitive LATAM market.

What you'll do: 

• Develop and implement a bespoke LATAM Marketing Strategy that positions Games Global as ‘the one’ and associated studios as leaders of our industry.
• Serves as a marketing expert within the LATAM market, providing guidance and advice to other members of the marketing team to assure best outputs and deliverables.
• Identify opportunities to grow external exposure for the Games Global brand.
• Growing with the business, ensuring all tangible, event and exhibition verticals are strategized and implemented as and when needed.
• Work closely with internal resources and external creative agencies to deliver engaging marketing campaigns.
• Conduct thorough market research to identify trends, competitive landscape, and opportunities within the online slot B2B supplier industry in the LATAM market.
• Analyse customer behaviour, preferences, and regulatory developments to inform marketing strategies.
• Develop and implement branding strategies to enhance the company's visibility and positioning in the LATAM market.
• Collaborate with cross-functional global teams to ensure brand consistency across all channels.
• Create compelling and engaging content tailored to the target audience, including blog posts, whitepapers, and multimedia content.
• Manage content distribution across various online platforms to increase brand awareness.
• Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media dedicated to the LATAM market.
• Utilize analytics tools to measure campaign effectiveness and adjust strategies accordingly.
• Coordinate the launch of new online slot products, working closely with product development, sales, and customer support teams.
• Develop marketing campaigns to generate excitement and demand around new product releases.
• Develop and maintain strong relationships with key clients and industry stakeholders.
• Gather customer feedback to enhance marketing strategies and improve product offerings.
• Plan and execute participation in industry events, trade shows, and conferences to promote brand awareness and generate leads.
• Coordinate logistics and ensure a strong company presence at relevant events.
• Manage the LATAM marketing budget, ensuring efficient allocation of resources for maximum impact.
• Monitor and report on the return on investment for marketing initiatives to the Head of Marketing.