Marketing Manager - Job Description
Operating Company
GroupM
Job Title
Marketing Manager
Department / Team
Growth & Engagement Team
Reporting To
Head of Marketing
Direct Reports
None
Location
GroupM Red Lion Square, London
About GroupM
GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, Wavemaker and EssenceMediaCom each global operations with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people. Discover more about GroupM at www.groupm.com.
The Role Objective
Are you a marketing professional looking for your next role in an environment where you will be given both autonomy and responsibility? Then this is the role for you.
As Marketing Manager, you will have high energy, strong organisational skills, meticulous attention to detail, be a self-starter ready to take complete ownership of projects and always looking to raise the bar on what the department produces.
The ideal candidate should possess a good understanding of human behaviour, so that they can better help market GroupM to our key audiences.
We are looking for an entrepreneurial spirit, critical thinker and a team player who is curious to learn more about GroupM.
Responsibilities
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Develop and execute all elements of the UK Marketing strategy in line with the global company objectives.
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Seek out and implement all UK-wide event opportunities including keynote speaker, panel participation, trade show presence and event sponsorship; opportunities that help showcase GroupM UK’s capabilities and brand integrity.
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Work with internal stakeholders to successfully launch any new GroupM capabilities, through content, social and event activity.
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Liaise with GroupM’s external PR partners to ensure maximum content coverage.
- Oversee all set internal and external marketing communication activity including internal and external facing newsletters.
- Produce clear project plans, ongoing measurement/evaluation and quarterly summary reports of marketing activities and its effectiveness for senior stakeholders.
- Management of all external vendors including copy writer and design team
- Creating, executing, and monitoring marketing campaign budgets
- Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.
- Managing and creating appropriate content for a variety of channels.
- Manage project budgets, ensuring efficient and with-in budget use of funds.
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This is a position with a wealth of opportunities for professional and personal growth at the leading company in the advertising space.
Skills and Behaviours
- Clear and effective communicator able to influence and drive action
- Advanced or excellent Microsoft programmes including Excel, PowerPoint, Team etc
- Highly motivated, self starter with excellent organisational and project management skills
- Ability to take ownership and work autonomously on projects
- Established partnerships within the event/advertising industry
- Ability to prioritise and manage multiple projects simultaneously
- A creative thinker who enjoys bringing new ideas to the table and can run with them
- Self-starter who is comfortable working with senior stakeholders and manage upwards
- Excellent communication and decision-making skills
- Skills to analyse and monitor trends in the market.
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