What We Do
At Coda, we break down barriers between publishers and their audiences by thinking outside of the app. Coda is trusted by 300+ top digital content publishers – including industry giants Activision Blizzard, Bigo, Electronic Arts, Riot Games, and Zynga – to grow revenue, profit margins, and customer engagement in 60+ markets with ease. For publishers, this means less lift, more players and more payers. For players, Coda’s solutions allow them to pay for play their way.
Our winning formula? A laser-focused, pragmatic attitude coupled with an unwavering commitment to excellence. We are customer-centric, creative, and solution-oriented, always delivering to our users the top-tier entertainment content they want at competitive prices.
If you’re ambitious, bold and ready to take your career to the next level, get in touch!
Our marketing team is relentlessly focused on creating value for consumers, publishers, and payment providers. We use relevant messages to help customers discover, learn about, and use our growing portfolio of innovative products designed to enable digital commerce. We work toward making Codashop and Codapay world-class brands, becoming top-of-mind for gamers around the world, and delighting customers with entertaining activations and offers. Our team has a strong analytical focus and a data-driven approach, with an emphasis on experimentation to deliver the best possible experiences to customers.
You will need a hands-on mentality and a growth mindset. You will work cross-functionally with partnerships marketing, acquisition, retention, regional marketing, product operations, data science, and product teams to develop outstanding marketing programs that drive the success of key Coda publishers and titles.
As Marketing Manager, Go-To-Market (GTM) you will be responsible for bringing titles to market globally, including on the Codashop Website and across the internet. You will be embedded within the Consumer Marketing team, serving as the single point of contact between Consumer marketing and Partnerships Marketing teams, coordinating title launches and growth programs across marketing functions (Price Promotions, Loyalty Programs, Search, Affiliates, Payment Channel Co-Marketing, Email Marketing, Promotional SKUs, new beta programs, etc.). By connecting titles with consumers, and consumers with titles, your work will be critical to driving the Coda flywheel.
Responsibilities:
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Title Consumer Marketing: Own and oversee the Consumer Marketing strategy for titles associated with Coda’s most important partnerships with key publishers and titles like Call of Duty: Mobile, Tinder and others.
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Partner Marketing Collaboration: Work hand in hand with our Partnerships Strategy team, who own publisher relationships and provide deep insight into publisher priorities, roadmaps and commercial plans (representing the “voice of the publisher”). They will be your single point of connect (POC) in the Partnerships Marketing team and you will be their single POC in the Consumer Marketing team, representing the “voice of the consumer.”
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Marketing Campaigns and Programs: Develop successful marketing campaigns and programs across digital online shopping experiences, including on the Codashop Website, Publisher white label websites, owned and operated channels (e.g. Email, social media), external channels (e.g. Search marketing, affiliates), and Payment Channel distribution.
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Industry Best Practices: Closely study the leading apps and websites that have built digital businesses outside the app store, define best practices, and become an expert advisor for Coda Publishers who want to grow their businesses outside of the app store.
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Creative Development: Work closely with Coda’s Brand and Design team to develop and test outstanding written, image, and video assets, which serve consumer needs and elevate both Publisher and Coda brands.
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Measurement and Business Reviews: Develop standard reports and KPIs to measure publisher success, and contribute to both internal and external WBRs, MBRs, QBRs.
Requirements:
- At least 5 years of relevant work experience in digital marketing (experience bringing digital products to market preferred).
- Strong analytical mindset and a track record of using data insights to drive growth programs.
- Excellent communication & presentation skills.
- Team player with the ability to work across a matrixed, fast-paced, and multicultural environment.
- Familiarity with Excel, Powerpoint, and Google Workspace products.
- Strong organizational and time management skills.
- Experience in finance technology and/or ecommerce preferred.
Working at Coda
Joining the Coda team means diving into a fast-paced, challenging, and exciting world. With Codans spread across over 30 countries around the world, our highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda’s growth, and make a lasting impact.
If you have a passion for pushing boundaries, and thrive on continuous improvement through experimentation, we'd love to hear from you!
Our Perks*
WFH / Hybrid Support: Get a monthly allowance to cover your working expenses and keep you connected.
Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Assistance Program - because you matter!
Customized Benefits: Tailor your benefits with our flexible plan.
Growth Opportunities: Unlock your potential through clear progression paths.
Skill Development: Access training resources to fuel your personal and professional growth.
Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.
Family Care: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.
*Benefits are reviewed and updated on a yearly basis, and are applicable to full-time employees only.
We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.
Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!
