The position: Marketing Manager - German & English speaking (12 month FTC)
Life at Elvie; Meaningful Work, Exceptional People
We're Elvie. We create smart technology products, new solutions for women’s health issues, and a fair few taboo-busting conversations while we’re at it. Founded by Tania Boler in 2013, we develop extraordinary innovations with a mission to empower women through radical female-first technology.
You’ll be surrounded by people who want to improve everything and everyone around them. People who are driven to solve problems and challenge assumptions to get to something new and extraordinary - which will improve the health and wellbeing of women.
We nurture a culture that is as progressive as our mission. We live by four Elvie Tenets which encourage people to show up in the right way, every day.
- We bust the norms: we always start with ‘why’. We are problem solvers and unbridled thinkers.
- We’re straight up: we communicate honestly, clearly and directly. We are transparent with ourselves and others, even when it’s not easy.
- We’re relentlessly curious: we're not just open-minded towards each other, but also to new ideas. We value building broad, diverse and inclusive teams.
- We’re united by purpose: just like an Elvie product, we are greater than the sum of our parts. We share one mission and help each other to achieve it.
Find out more about life at Elvie here.
Did you know?
In some regions our amazing products are considered to be medical devices. This means we maintain our Medical Device quality management system in compliance with ISO 13485:2016, to support the development of our groundbreaking products.
About the role:
Okay, we’ve waffled long enough. Let’s get to the good bit. You.
We are looking for an experienced, analytical, commercially savvy Marketing Manager to support Elvie’s continued growth in ROW region. This role will be focusing on Germany and Austria.
Reporting to and working closely with the Commercial Marketing Lead, you will build efficient marketing plans to maximise sales through brand marketing campaigns, and retail channels which are true to the Elvie brand and its values whilst focusing on selling products to meet challenging commercial targets.
You'll have experience delivering both disruptive brand building and product focused campaigns across the full channel mix. You'll work closely with direct retail accounts and distribution partners to plan and execute successful marketing strategies to support Elvie market expansion and sales growth. These initiatives include all online marketing activity, partnerships, point-of-sale and in store retail marketing across all channels.
A strategic planner, you are great at leading campaigns from idea to execution and working cross-functionally to ensure consistency across all consumer touch points.
You are a natural communicator, who thrives building strategic relationships with partners and agencies.
It's important that you have a great work ethic, a down to earth manner and the ability to work independently as well as part of a team. Elvie is a fast paced scale up with big ambitions and we constantly strive to be passionate, smart, creative and disruptive. You will need to be confident working at a fast pace, across a wide array of projects, love a challenge and be comfortable utilising the support of the team.
This role involves working closely on a day-to-day basis with the wider International Commercial team, reporting into the Commercial Marketing Lead, and supporting the Key Account Manager in the region to drive commercial opportunities, marketing campaigns, NPD launches and expansions.
Location: Hybrid working; a mix of working from our London or Bristol office & working remotely
Employment type: 12 month FTC (please note, you must have the right to work in the UK)
Requirements
What you’ll be doing at Elvie:
Responsibilities:
- Developing and executing integrated marketing plans for focus countries Germany and Austria, supporting in line with commercial strategy across both retail, PR and partnerships.
- You will be responsible for driving increased market share, brand awareness and engagement in key regions through locally relevant brand and product focussed campaigns.
- Evaluating all activity and effectively communicating campaign results against set KPIs, including impact on sales growth, ensuring learnings are shared with key stakeholders.
- Working collaboratively with a variety of teams including brand, sales, operations, customer service, legal and finance as well as our retail and distribution partners.
- Monitoring and tracking spend against agreed budgets, strategically allocating budget to support global trade marketing campaigns as well as bespoke marketing activations with key retail accounts, ensuring improved visibility during key commercial moments.
- Ensuring brand and legal compliance for all assets.
- Support international point of sale lead to execute strong in store delivery of POS.
- Championing your markets within Elvie, feeding insight and cultural nuances back into the business.
- Leading successful launches of new Elvie products into the retail market across our international markets, working collaboratively with the global team to achieve successful market penetration and launch plans.
- Leading on planning and executing trade events and shows to support business growth in the key regions.
- Ensuring all distribution and retail partners are supported throughout the year with always-on marketing assets, as well as campaign specific assets, working with the Creative team and Brand team to update assets when necessary.
- Initiating collaborations through partnerships, sponsorships and third parties to develop marketing and promotional activities that increase awareness and sales within the retail channel.
- German and English language.
What we are looking for:
- Ideally around 3-5 years of relevant B2C marketing experience
- Demonstrable marketing campaign management experience
- Experience working with similar retailers e.g. department stores, e-commerce, electrical stores, pharmacies - across multiple international markets desirable.
- Strong cross-functional project management skills
- Confidence in managing a complex stakeholder networks and experience working in a global/local market structure
- Commercially driven, with an understanding of the P&L and budget management experience
- Experience working with internal creative teams
- Experience managing agency relationships
- Willing to jump in and get things done, problem solving as you go
- Experience with premium brands and connected products preferable
- An understanding of direct to consumer retail also desirable
Benefits
The benefits you’ll get:
We're on an exceptional journey. And we can offer you a genuinely purpose-led career with a culture built on trust, autonomy, and flexibility. In addition, we'll give you:
- 9-day fortnight working pattern - for our full time employees we work 9 days every fortnight with every other Friday as a non-working day for you to spend as you wish!
- Lots of flexibility: whether it’s working from home, doing the school run, or life admin. We believe trust and flexibility allows everyone to show up as their best selves.
- Share options: we want everyone to have a stake in our success.
- 25 days’ annual leave, plus bank holidays.
- Life leave days; getting married, moving house, menopause or just things that you can’t put a label on that matter to you.
- 5=10 leave: 10 days’ additional leave on your 5th and 10th years of service!
- £100 contribution to your home working set up to spend as you see fit.
- An annual personal development allowance of £200 and unlimited access to our learning and development platform, Learnerbly.
- Generous parental leave policies; maternity & adoption (16 weeks at full pay, then 8 weeks paid at 75% followed by 15 weeks at SMP rate), paternity/partner (6 weeks at full pay to take at any point during the first year of your child’s life), shared parental leave.
- Healthcare plans, life insurance, and an employee assistance program for you and your family.
- A tax-efficient group pension scheme.
- Group income protection; protect your salary if you get sick.
- A free Elvie Trainer for you to keep or give away when you join.
- Generous employee and friends & family discounts on Elvie products.
- Wellbeing support from YuLife and access to SmartHealth app with unlimited GP appointments for you and your family.
- Lovely offices in great locations, with drinks and snacks provided, along with fun social events
What you can expect after you’ve applied:
A member of our recruitment team will reach out to you after they have reviewed your application. You must ensure your application is completed correctly, and we encourage you to answer any additional or optional questions on the application form. This is to help us learn more about you and why you might be a good fit for Elvie!
We do often receive a large number of applications for our roles, please don’t let visibility of this deter you from applying. We review and aim to respond to every application.
We would like to get to know you through your background, attitude, experience and understand your motivation to work with us. Our interview process varies depending on the position, but it typically looks like this:
- 30-minute video call with one of our recruiters
- 30-45 minute video call with the hiring manager
- 45-60 minute video interview with the team (some positions may require you to complete a task/presentation)
- For some positions, there may be an additional interview with one of our senior leadership team
This is an exciting time to join Elvie. You’ll have a voice, make an impact, and have the opportunity to mould your role. So be ready to learn, have fun, and be inspired by our passionate, talented team - having a sense of humour helps too 😉
Belonging at Elvie
At Elvie, we value building broad, diverse and inclusive teams - because we believe everyone being able to show up authentically at work is key to our success. We encourage people from all backgrounds to apply and we don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age.
If you would like more information about the role (including salary) or need any support with your application please feel free to get in touch with our Talent Team by email [email protected] or call us on 020 3920 0584.
#LI-Hybrid
