Marketing Manager, Fan Acquisition

JOB TITLE: Marketing Manager, Fan Acquisition

CLUB: Seattle Sounders FC and Seattle Reign FC

DEPARTMENT: Business Strategy & Analytics

REPORTS TO: Senior Director of Lifecycle Marketing

TYPE: Full-Time Regular

FLSA: Exempt

TYPE: Individual Contributor

OUR CLUBS

Seattle Sounders FC and Seattle Reign FC are entering an exciting new era as one soccer family with a shared commitment of excellence and growth on and off the pitch. Each club has independently forged a rich history of performance while connecting deeply with the community. Our clubs are continually pushing the boundaries of what's possible while fostering an inclusive culture- championing causes and building community connections to expand our reach and impact. Each match is an opportunity to bring together our community, celebrating our resilience, inclusivity, and a commitment to excellence. United in professional dedication- we are two clubs with one shared vision of progress and greatness.

POSITION SUMMARY 

The Marketing Manager, Fan Acquisition is focused on driving acquisition at the top of the funnel for both brands, Seattle Sounders FC and Seattle Reign FC. This role has ownership over ticketing campaigns going to market to non-season ticket holders and is focused on creating demand for single match tickets, season memberships and delivering qualified leads to our ticketing team. This role is pivotal in shaping strategies and initiatives through the effective use of data, analytics, and technology solutions. This role works hand in hand with our paid marketing manager to creatively bring to market campaigns and drive top and middle of funnel movement.

The Marketing Manager, Fan Acquisition will also be tasked with building, scaling, and automating programs through use of tooling and technology while working closely with the BI team to operationalize the process of bringing campaigns to market. This role is also key in working in conjunction with our Corporate Partnership team to bring to market creative activations and partnerships that drive new fan acquisition.

ESSENTIAL DUTIES & RESPONSIBILITIES 

Campaign Execution:

• Responsible for developing and executing email campaigns to drive new lead engagement, nurture leads, and optimize conversion rates
• Create and implement multi-channel campaigns to generate new leads
• Management of campaigns and products in market that align with key fan personas
• Ownership over influencing single match ticket sales, promotions, and packages that go to market to influence new fan acquisition

Strategy

• Develop strategies to generate and nurture leads that focus on bringing new names to our ecosystem and drive new fans
• Responsible for driving overall new fan growth, engagement, and associated revenue streams
• In partnership with BI & analytics team, optimize our approach to generating leads and new demand with high conversion rates
• Collaborate with Marketing Manager, Fan Retention, to develop process and repeatable foundation for go-to-market campaigns that lead to high converting leads to become new members
• In partnership with BI & analytics team, optimize our approach to generating leads and new demand with high conversion rates

Reporting & Analytics:

• Utilize tools and technology to analyze data and provide success metrics.
• Collaborate with analysts to create visualizations and actionable insights to adjust strategy.
• Report regularly on campaign performance, highlighting key metrics, trends, and improvement opportunities.

Tools & Technology:

• Leverage advanced tools and technologies, including AI, to enhance efficiency and productivity.
• Set clear goals and priorities, effectively utilizing tools and technology to drive outcomes.
• Streamline data workflows to enable personalized and segmented communications.

Other duties as assigned.

QUALIFICATIONS

• Extensive experience in demand generation, growth marketing or marketing automation. 
• Strong strategic and analytical skills with the ability to interpret data and derive actionable insights
• Experience with Google Analytics
• Proficient in Salesforce, leveraging its CRM capabilities to streamline workflows, enhance fan engagement, and support data-driven decision-making.
• Familiarity with marketing automation and email marketing platforms is a plus.
• Experience with ticketing platforms like Ticketmaster is a plus.
• Experienced in leading project management initiatives and leveraging software like Wrike to streamline workflows, coordinate teams, and ensure timely delivery of goals.
• Committed to principles of diversity, equity and inclusion, club values and Mission: Create Moments, Enrich Lives, and Unify & Uplift Through Soccer, in all interactions with colleagues, partners, vendors, and fans.
• Ability to manage multiple projects, competing priorities and timelines.
• Highly organized with exceptional attention to detail and a solutions-oriented, innovative mindset.
• Collaborative team player with excellent communication skills, dedicated to enhancing team performance and fostering positive relationships.

WORK ENVIRONMENT 

• This is a hybrid position working from home and from Headquarters & Training Facility in Renton WA and attending meetings and matches as needed.
• Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed.
• Must reside within Washington state upon date of hire.
• Must be able to facilitate own local travel.
• Must be eligible to work in the US without sponsorship
• Responsibilities include regular work outdoors and may require standing on feet for long periods of time, as well as some lifting of up to 20 pounds.

COMPENSATION, BENEFITS & PERKS 

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people by providing the following top-notch benefits.  

The annual salary range for this position is $70,000 - $90,000. Base pay at time of offer will take into account job-related knowledge, skills and experience required for the role, internal equity and market.  

Our Total Rewards package for full-time team members includes: 

• Comprehensive Healthcare Coverage: We offer 100% employer-sponsored premiums for you and your dependents. 

• Generous and Flexible PTO: Our Paid Time Off plan is designed with your well-being in mind, offering unlimited paid vacation. 

• Retirement Planning Support: 401(k) retirement plan matching, helping you secure your financial future with ease. 

• Inclusive Parental Leave: Our gender-neutral parental leave program provides 12-16 weeks of paid leave, giving new parents the time and support they need during this important life stage. 

• Exclusive Perks: Enjoy complimentary tickets to matches, making it easier for you to experience the excitement firsthand. 

• Continuous Growth Opportunities: We invest in your learning and development through various programs and resources. 

• Community Engagement: We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives, empowering you to make a meaningful difference in the Seattle community.