As Marketing Manager, you will be responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for the events, with the core KPIs of delivering good and quality attendance and attendees’ experience.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Design and execute brand communications strategies and marketing plans for the events, as well as result-driven marketing promotions campaigns
- Develop marketing and client engagement strategies and initiatives for the Asia region to enhance Events awareness, drive sales and grow market share. Then work hands-on with members of the Marketing team to deliver each initiative on the marketing calendar
- Develop regional digital and social media strategies in line with event branding guidelines and campaigns, leveraging local insights and influencers to build brand awareness
- Work closely with key stakeholders to gather audience and commercial insights, develop a data driven POV on what motivates our buyers, and execute effective, measurable marketing campaigns
- Track responsible budgets and investments, ensuring budgets are managed in a timely manner and evaluate effectiveness and relevant performance metrics
- Support competitive benchmarking and provide data-driven insights and best practices for strategic planning;
- Manage content, social media, creative and marketing agencies and suppliers for identifying market opportunities and delivering aligned impacts
- Works closely and collaboratively with the Event and Sales team to plan and execute the event’s entire marketing campaign.
- Work with trade media and partners such as trade associations to extend promotional reach
- Onsite event management including but not limited to
- Pre-registration and onsite registration
- Supervision of survey temps to ensure quality insights are captured
- Obtaining exhibitor and visitor quotes
- Candidate must possess at least Bachelor’s Degree/Professional Degree in Marketing or equivalent
- At least 5 years of working experience preferably in events or exhibitions industry
- Required skills: Digital Marketing, B2B Marketing, Events Marketing
- Prefer Manager who has experienced in Marketing/Business Development or equivalent
- Self-driven
- Good interpersonal skills
- Capable to cope with stress and tight timeline
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:
- Competitive Leave Policy (Annual Leave, Birthday Leave, Voluntary Leave and many more!)
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.
