Marketing Manager - Digital & Registration

The Registration & Digital Marketing Specialist will play a crucial role in managing the entire registration process for our exhibitions and driving our digital marketing efforts. This position involves pre-show, onsite, and post-show registration setup, comprehensive data analysis and reporting, and support for digital marketing campaigns. Additionally, the role includes creating and designing e-newsletters to promote our exhibitions throughout the year.

Key Responsibilities:

Registration Management:

• Set up and manage pre-show, onsite, and post-show registration processes.
• Coordinate with internal teams and external vendors to ensure smooth registration operations.
• Analyze registration data and prepare detailed reports to inform decision-making.

Digital Marketing Support:

• Assist in planning and executing digital marketing campaigns across various platforms (social media, email, search engines).
• Monitor and report on the performance of digital marketing initiatives.
• Provide CID and tracking on all channels to track all channels performance and report.

E-newsletter Creation:

• Design and create engaging e-newsletters to promote exhibitions and communicate important updates.
• Tracking performance and provide summary report for individual e.news by monthly basic.

Education: Bachelor's degree in Computer Science, Marketing, Business Administration, Communications, or a related field.

Experience:

5 years of experience in event registration management and/or digital marketing.

Familiarity with exhibition or event organizing is preferred.

Skills:

-Proficiency in registration software and digital marketing tools (e.g., CRM systems, email marketing platforms, social media management tools).

-Strong analytical skills and ability to interpret data.

-Excellent communication and organizational skills.

-Graphic design skills and experience with design software (e.g., Adobe Creative Suite) are a plus.

-Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications:

-Experience in the trade exhibition industry.

-Knowledge of the latest digital marketing trends and best practices.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.