Our vision is to be the universal symbol of trust, bringing consumers and businesses together through reviews. We are well on our way — but there’s still an exciting journey ahead. Join us at the heart of trust.
Trustpilot is at a very exciting stage in our journey, and we’d like you to join us at this pivotal moment as we enter a new period of growth with a renewed strategic direction. As our new Marketing Manager, you will play a crucial role in helping us achieve our ambitions and vision to create an independent currency of trust in priority growth markets in Europe.
As Marketing Manager for the DACH region, you’ll be part of a small team positioning Trustpilot’s brand offering across Germany, Austria and Switzerland. Reporting into the Head of Marketing for DACH, you will shape and deliver a B2B prospect’s journey across key marketing channels (digital, events, webinars, co-marketing, content, nurture). You will also deliver initiatives promoting engagement, upsell and cross sell among the B2B free and paying customer audience. You will work closely with the Sales, Customer Success and Partner teams across segments to optimize campaigns that ensure high quality leads to sales and revenue from our customer audience.
What you'll be doing:
- Brand awareness and growth by delivering the marketing plan in DACH
- Campaigns that attract business customers and drive revenue at scale, working closely with global Marketing teams
- Campaigns that retain our customers and develop their relationship with Trustpilot
- A strong collaborative partnership with Commercial teams in the region, to optimize conversion of new business and develop our existing customer base.
- Own and deliver complex multi-channel demand generation campaigns - throughout the full campaign cycle - with a strong focus on brand positioning and ROI - including email, events, digital, and content.
- Own and deliver initiatives to our paying customer audience to drive revenue and retention.
- Work closely with local sales and partner functions to create and execute on co-marketing activities.
- Work closely and collaboratively with Commercial teams in the region, partnering to create a smooth and efficient new business funnel and customer success environment
Who you are:
- Considerable experience in a B2B marketing role - spanning demand generation and customer marketing. Experience from Finance or Tech is advantageous.
- Skilled at thriving in environments that require peak performance, alongside a continuous journey towards betterment and education
- Demonstrated capability in marketing plan development and best-in-class execution
- Continual focus on customer-centric, data-driven insights to create and deliver decisions that will improve business performance
- Proven experience in budget management, including the ability to allocate resources efficiently and track financial performance against set targets.
- Strong project management skills with a track record of successfully planning, executing, and delivering marketing projects on time and within budget.
- A desire to create a culture of collaboration within inclusive and diverse teams
- A consistent hands-on approach, with the ability to work on both strategic and tactical levels
- Hands-on knowledge of marketing automation platforms, CRM systems and digital platforms. Knowledge of SFMC is essential.
- Strong facilitation and influencing skills for cross- functional initiatives
- Effective in a highly matrixed, distributed and fast-moving environment
- Ability to develop and deliver clear, concise communication of complex issues
- Native proficiency in German and advanced English skills are required, as you will be working in an English-first environment and collaborating closely with international stakeholders
What's in it for you:
- Competitive compensation package + bonus
- 20 days holiday with an additional 8 days after 6 months of continuous employment
- 2 (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
- Prime location with stunning views of the Alster in a brand-new office space
- Rich learning and development opportunities supported through the Trustpilot Academy, LinkedIn Learning and Blinkist
- Benefit-in-kind of 44€ a month, which can be used for a range of purposes such as private healthcare, accommodation, a company car, a gym membership, an interest-free loan, travel expenses, or any other expense
- Health benefit of 50€ a month which you can use to spend on anything that support positive health
- Full access to Headspace, a popular mindfulness app-based service designed to promote positive mental health and access to a 24/7 Employee Assistance Plan
Still not sure?
We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences as well as how you will contribute to our working culture. So, even if you don’t feel you don't meet all the requirements, we'd still really like to hear from you!
#LI-SK1
About us
Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.
Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.
We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever-changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.
Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.
Join us at the heart of trust.
