Marketing Manager - D2C Professionals

We have an exciting opportunity for a Marketing Manager to join our team. This role is responsible for our direct to customer marketing for professional customers. You’ll develop and brief marketing strategies to get the right books in front of the right customers, by building the best campaigns for our books and authors.

You’ll need to be creative and innovative to engage and retain these customers. Your focus is driving results and delivering revenue is your key target. You’ll need to be very focussed and use data to lead your decisions and activity, tailoring what you do to where you’ll drive the best results.

What you will be doing:

• Define and implement marketing plans for a Professional audience.
• Align marketing activities to revenue targets for the areas of focus.
• Track, monitor and measure success, developing reporting as required.
• Collaborate internally across the global marketing team and with other internal functions to ensure alignment of initiatives with business objectives.
• Manage the relevant budget, ensuring investment is placed in high value/return areas.
• Work with specialist teams to ensure relevant content and adaptation based on customer needs, setting high standards for planning and deliverables.
• Make informed recommendations using data, and take advantage of opportunities, being flexible and adaptable, making the most of what drives results.
• Assess and manage the professionals email automations, ensuring relevance and results.
• Identify the market opportunities vs our strengths to best target revenue opportunities.
• Brief content / campaign pages and blog posts with the content team.
• Brief email & Social Media campaigns, ensuring they are customer focussed and link to an appropriate journey, supporting revenue objectives.
• Act as Professionals champion within the ecomm team to make recommendations for ecommerce activities.
• Develop and execute omnichannel marketing strategies to reach professional customers

What we’re looking for:

• Strong experience with marketing campaigns in an ecommerce trading environment
• Proven record in executing campaigns that are engaging and drive revenue
• Able to plan end to end campaigns with a strong focus on a great customer experience
• Good analytical and problem solving skills
• Ability to communicate at all levels, & present data & recommendations in an appropriate manner
• Ability to work in a complicated structure with many stakeholders, ensuring good communication and agreement at all levels
• Great attention to details
• Work autonomously with minimal supervision

What we offer in return:

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

• An excellent work/life balance with a fantastic, flexible working culture.
• 25 days annual leave per year 
• 3 additional discretionary days for Christmas each year
• 4 paid volunteering days each year
• AXA private medical
• Employee assistance programme – offering 24/7 well-being support
• Bonus and commission (if applicable)
• Share Match – Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care.

Additional Information:

This role is based in the UK on a hybrid working model, occasional travel will be required. 

Closing Date: Applications will close on Tuesday 30th April 2024

Taylor & Francis Group an Informa Business

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact [email protected]

Being Yourself at Taylor & Francis

 If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.

https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/