The successful candidate will have experience in a marketing role that covers the full marketing mix, and holds a strong track record in designing and delivering successful campaigns and initiatives in a B2B environment. The role requires you to work collaboratively with both business and marketing stakeholders, to build and deliver the right marketing response to business strategy, and embed best practice across everything they do. It’s critical this candidate can adapt to work on a diverse range of projects, from strategic brand activities and global events, to tactical marketing automation and social media campaigns; and a diverse range of timeframes, from multi-year planning to urgent same day activities. You must have excellent communication skills and be confident working with stakeholders across the organization at all levels.
Responsibilities
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Campaign delivery – manage complex campaigns that grow the PA brand, build client relationships and drive revenue growth. Deliver within timelines and budget; measuring the impact and using insights to optimize performance.
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Digital client promotion and journeys – collaborate with digital marketing specialists to create clear and relevant buyer journeys for C&M campaigns, maintain sector web pages, Market journeys, paid advertising campaigns, email newsletters, and webinars.
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Content development – work with subject matter experts to develop thought leadership and insight pieces so that they can be communicated effectively in target accounts and the wider market.
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Value proposition development – support the development of articulating our high value business propositions and relevant promotional materials.
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Social media management – write and activate social media content for LinkedIn and Haiilo, our advocacy platform. Act as a coach and mentor to consultant teams looking to develop skills and presence.
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Manage internal stakeholder relationships – act as a trusted marketing advisor to consultants across the C&M team in Europe and US.
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Event delivery – plan and deliver strategically important events (owned and sponsored)
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CRM – support with capturing and tracking client contact information and grow the contact database. Build and deliver specific account-based marketing and sector nurture programmes.
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Brand management – ensure that all marketing activities promote and develop the PA brand, proactively acting as ambassador for PA’s purpose and brand.
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Operational excellence – maintain accurate and timely budgeting and KPI reporting at sector, geographic and global marketing levels.
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Global marketing – contribution and participation in wider marketing initiatives as required.
- Minimum 3 years’ experience in B2B marketing including digital and social media, thought leadership and content, event delivery, email marketing, account-based marketing, etc.
- An all-round, generalist marketer equally comfortable with high level planning of marketing campaigns, as well as hands on execution of marketing tactics such as writing social media and contact data entry.
- A solid understanding of marketing campaign principles, and the ability to deliver return on investment, ensuring alignment with brand and risk management
- Self-starter with ability to manage multiple projects and deadlines
- Team-player able to successfully build strong working relationships across all levels of the business
- Positive attitude, appetite to learn and focus on strong teamwork
- Creative and analytical thinking
- Excellent attention to detail and written communication
- Ability to work independently and proactively engage with key stakeholders on progress and objectives
- Professional services or B2B marketing background
- Creativity, interest in design and understanding of visual brand identity principles
- Preferred but not essential, knowledge or experience within the FMCG, Retail, Consumer Tech and Manufacturing sectors.
Benefits package at PA
- Group medical insurance
- Health Savings Account with company match
- Teladoc and informed Nurse line resources
- Long term care plan
- Group dental insurance
- Vision plan
- 401(k) Savings Plan with company profit sharing contribution
- Commuter and Parking tax-savings benefit
- 15 days paid vacation days with the opportunity to buy five additional days
- 10 paid Holidays plus 10 paid sick days
- Company and Voluntary income protection benefits
- Gym and health incentive reimbursement
- Pet and legal insurance Plans
- Employee Assistance Plan
- Annual performance-based bonus
We believe that diversity makes us a stronger firm and look to employ people with different ideas, styles and skillsets. This diversity stimulates a rich, creative environment – one in which our people develop, and our clients enjoy enduring results. We’re committed to recruiting, promoting and rewarding our people solely based on their ability to contribute to PA’s goals, without regard to their sex, race, disability, religion, national origin, ethnicity, sexual orientation, age or marital status.
We welcome international applications, but we are unable to offer sponsorship for work permits, so you will need to have the full right to live and work in the US. Unfortunately, your application will be automatically rejected if you do not have these rights.
In compliance with New York State Equal Pay Transparency Act, PA is required to provide a reasonable salary range for this role. This salary range is specific to the State of New York and is commensurate with experience, market data, applicant skills, internal equity and/or degrees/certifications. New York Salary Range: Low: $ 90,000 - High: $109,000
