At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.
We have a rich and storied history. Colibri is one of the pioneers of online professional education,
introducing some of the first web-based professional education courses in 2001. Today, the company’s
family of brands are the leading online professional education platforms in their respective end-markets.
We proudly to serve >1 million customers annually and employ more than 1,500 mission-aligned
Position Overview
We are seeking a dynamic and strategic Marketing Manager to lead multichannel marketing campaigns aimed at acquiring new business and nurturing relationships within our healthcare ecosystem, specifically targeting nurse practitioners. Reporting to the Marketing Director, the Marketing Manager will be responsible for developing and executing integrated marketing strategies, managing lead generation programs, optimizing digital and social media initiatives, and collaborating with cross-functional teams to achieve business objectives.
What You'll Do
- Build and execute multichannel marketing campaigns to drive new business and engage customers within the healthcare sector, focusing on nurse practitioners.
- Create campaign briefs outlining objectives, tactics, and timelines; collaborate with cross-functional teams to deploy campaigns across various channels.
- Manage the social media strategy across platforms including Facebook, YouTube, and LinkedIn, ensuring consistent brand messaging and engagement.
- Oversee ongoing lead generation programs and support new product launches with effective marketing campaigns.
- Collaborate with the content marketing manager to develop distribution plans for blog articles and other content assets to maximize reach and engagement.
- Partner with User Research to uncover insights, market trends, and competitive activities to identify growth opportunities and optimize marketing strategies.
- Uphold brand guidelines and ensure consistency across all marketing communications and initiatives.
- Consult with partners to manage paid media and direct mail budgets effectively.
- Own the direct mail calendar, review content, and manage distribution logistics.
- Optimize the referral program to drive customer acquisition and retention.
- Leverage affiliate partnerships to expand brand reach and customer acquisition efforts.
- Utilize customer testimonials and user-generated content (UGC) to enhance marketing efforts and build credibility.
- Collaborate with the content development team to strategically promote new podcast series releases or updates, webinars, etc. driving downloads and user engagement.
- Review and edit promotional emails, paid captions, and other marketing copy; collaborate with channel experts to deploy effective promotional campaigns.
- Monitor and analyze the performance of marketing campaigns, including digital, social media, and offline efforts; provide actionable insights and recommendations for optimization.
- Partner with the email marketing strategist to optimize workflows, segmentation, and email health for enhanced campaign effectiveness.
- Launch and optimize paid advertising campaigns on search engines, Meta platforms, and other digital channels in collaboration with the paid media analyst.
- Inform the development of marketing collateral for conferences and trade shows based on event goals and audience insights
What You'll Need to Succeed
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree preferred).
- Proven experience as a Marketing Manager or similar role, preferably within the healthcare or ed-tech industry.
- Strong understanding of multichannel marketing strategies and campaign management.
- Experience in managing social media platforms (Facebook, YouTube, LinkedIn) and developing effective social media strategies.
- Proficiency in digital marketing tactics including SEO, SEM, PPC, email marketing, and content marketing.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Demonstrated success in managing lead generation programs and driving new business growth.
- Strategic thinker with a results-driven mindset and the ability to thrive in a fast-paced, collaborative environment.
- Strong project management skills with the ability to manage multiple priorities and stakeholders effectively.
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
