At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.
We have a rich and storied history. Colibri is one of the pioneers of online professional education,
introducing some of the first web-based professional education courses in 2001. Today, the company’s
family of brands are the leading online professional education platforms in their respective end-markets.
We proudly to serve >1 million customers annually and employ more than 1,500 mission-aligned
Position Overview:
We’re seeking a talented and experienced Marketing Manager to join our Real Estate marketing team.
In this dynamic position, you’ll be responsible for building and executing multi-channel marketing strategies designed to attract new business and cultivate strong relationships with our customers. Reporting to the Sr. Manager of Marketing, you’ll work with multiple stakeholders across real estate brands and collaborate closely with our cross-functional marketing team. This is a pivotal role in developing and nurturing our trusted brands.
The ideal candidate is a hands-on B2C marketer with a proven track record of driving growth through a variety of channels, including email marketing, direct mail, paid marketing, content marketing, social media and events. You'll be responsible for designing and overseeing the execution of integrated marketing campaigns, leveraging the marketing flywheel, designing lead generation and nurture programs and championing a best-in-class experience for our prospects and customers.
If you're looking for an opportunity to join a dynamic and growing organization that's dedicated to making a positive impact on people's lives, then we encourage you to apply today!
What You'll Do
- Develop, manage, and track annual integrated marketing plans and associated campaigns for customer facing programs and products
- Drive inbound marketing, lead generation and nurture programs for brand(s)
- Champion the end-to-end process grounded in driving cross-functional collaboration to deliver a best-in-class omnichannel customer experience
- Partner closely with the general manager, brand operations, social, creative, content, paid, SEO and B2B teams to ensure all of our marketing efforts are seamlessly integrated and executed.
- Identify and document market intelligence including competitive insights, market trends, customers segmentation and customer behavior
- Define brand value propositions, personas, and thought leadership pillars
- Manage daily marketing responsibilities, including weekly reporting and building and maintaining multi-channel marketing calendars
- Lead post-campaign reporting, creating scorecards and cross-functional KPI reports to provide insights and learnings for future strategies and plans
- Continually A/B test online and offline channels
- Set high standards for development, execution, and optimization of cross-channel marketing campaigns
- Manage and organize multiple projects and campaigns simultaneously to meet desired brand and product goals and their associated timelines
- Assist in managing marketing budget allocation and associated reporting
- Maintain a high degree of knowledge on best practices in marketing and strategic insight on current and new marketing channels and emerging trends across earned, shared and owned channels
What You'll Need to Succeed
- Bachelor’s degree in marketing or equivalent experience required
- Minimum 3+ years’ marketing experience
- Hands-on integrated marketing expertise, including social, email, paid and website channels
- Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands
- Demonstrated ability to develop concise value propositions that effectively communicate the unique value proposition to targeted audiences
- Demonstrated ability to manage multiple projects, from their initial stages through to execution
- Exceptional analytical, collaboration, and communication skills
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
