ABOUT WIND RIVER
Wind River is a global leader in delivering software for mission-critical intelligent systems. For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security, safety, and reliability.
Wind River helps customers across automotive, aerospace, defense, industrial, medical, and telecommunications industries solve complex technology challenges on their journey toward the new intelligent machine economy. The company’s software powers generation after generation of the safest, most secure systems in the world. Examples include playing a key role in NASA space missions such as Artemis I, the James Webb Space Telescope, and multiple Mars rovers. We’ve achieved recent 5G milestones, including the world’s first successful 5G data session with Verizon and building one of the largest Open RAN networks in the world with Vodafone.
The company has received industry recognition for its technology innovation and leadership and for its workplace culture, including global Great Place to Work certification and being named a “Top Workplace” for ten consecutive years. If you want to be part of a unique culture where the lived experience is based on our cultural attributes of growth mindset; customer focus; and diversity, equity, inclusion, and belonging, come join us and help advance the future software-defined world.
ABOUT THE OPPORTUNITY
We are actively seeking an exceptional senior marketer with an entrepreneurial mindset to enhance awareness of Wind River’s software and tools across various industries and drive the acceleration of our market growth. Working closely with the local sales team, you will develop high-impact marketing programs that include thought leadership, pr, events, and digital marketing. You will set the bar for operational excellence and measurement discipline. If you possess a profound understanding of sales and marketing strategy and marketing execution, we invite you to join us as the Marketing Manager—China.
ABOUT YOU
Key Accountabilities & Expectations
- Develop and implement comprehensive regional channel programs to drive demand, ensuring sales and partners are equipped with effective marketing campaigns and knowledge across Wind River’s target industries.
- Collaborate closely with local and global teams to deliver compelling content tailored to the specific needs of Chinese customers and partners.
- Set, analyze, and monitor critical regional marketing KPIs, utilizing tools like Baidu Analytics, Salesforce.com, and Marketo to track and optimize campaign performance.
- Responsible for lead funnel optimization, campaign execution, and follow-up, including:
- Campaign scoping, goals, account prioritization
- Campaign and content selection and localization
- Sales training on the campaigns
- Pipeline feeding and monitoring
- Campaign performance evaluation
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Communicate all campaign plans, program results, activities, and feedback internally through regular communication and follow-up. Maintain a regional scorecard for marketing activities and their influence on pipeline.
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Build and maintain strong relationships with sales, marketing staff, and vendors.
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Define budget needs, manage media buys, and work within that budget.
- Determine and execute the event strategy for China, reusing content and materials as much as possible from corporate and product/ industry marketing.
- Define and fully own the China marketing strategy by adapting global direction, showcasing thought leadership, and collaborating closely with the regional China sales team.
- Drive and maintain Wind River China's online presence, overseeing local social media presence, website optimization, SEO, and the online customer journey.
- Implement multi-channel digital strategies to convert offline event awareness into demand.
- Lead China PR, brand positioning, and awareness initiatives to drive Wind River’s position within target industries. Create and maintain an editorial calendar for social and PR to drive awareness of Wind River’s local activities and successes.
Qualifications
- 12+ years of experience in regional marketing for a global B2B product company
- Experience across a wide range of marketing disciplines, including content development, brand, channel marketing strategies, demand generation
- Excellent team player
- Experience working in a regional team as part of a global organization and collaborating across geographies.
- Collaborative in approach, empathetic in nature, and steadfast in intention.
- Appetite for a fast-paced environment and desire to constantly reassess and optimize.
- Excellent written and oral communication, a keen visual sense, attention to detail.
- Ability to work within tight deadlines, adjust quickly to changes in priorities, and balance short-term needs with long-term strategic initiatives. Ability to simplify is key!
- Excellent Chinese and English language skills,
- Experience using Martech tools like Baidu Analytics, WeChat, Salesforce/CRM and Marketo
- Strong analytical skills to identify trends, opportunities, and issues and the ability to make data-driven decisions
- Creative, out-of-the-box thinking
- Results-driven and willing to go the extra mile to achieve targets
BENEFITS & PERKS
- Birthday and Volunteer Time off
- Competitive Benefits Package
- Life and Disease Insurance
- Annual Medical Check-up
- Selective Working Hour
- Employee Assistance Program
Wind River is an Equal Opportunity Employer with a commitment to diversity. We prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation, or any other legally protected status.
