INEOS Automotive – Grenadier – Built On Purpose
Story so far
Since Sir Jim Ratcliffe announced Project Grenadier in 2017, our team at INEOS Automotive has grown rapidly. From a start-up to the scaled business we are now, we’ve hit some huge milestones along the way. Despite some global challenges, we brought our first vehicle, the INEOS Grenadier, from a vision to prototype and to market in just five years. And now, as the first customer deliveries of our INEOS Grenadier have begun, we look to the future with our first all-electric vehicle.
People and Culture
With around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary. We welcome people who mirror our values: Spirit of ownership, who take responsibility and make things happen. Delivering quality work, with ambition to deliver outstanding results and who have a community mindset, believing together everyone achieves more. Creativity and initiative are encouraged to support your career development.
We’re doing things differently.
Now we go to CHINA - with GRIT, RIGOUR, HUMOUR
Your role: You will work closely alongside the Head of Marketing & Sales, the Head of Marketing Communication/PR in Head Office as well as wider Commercial team this role is expected to develop, implement and deliver the Marketing/Communications/Social Contents/PR strategy for China.
You will come up with and develop individualised approaches based on the requirements of the Chinese target markets and in line the general strategy. The role is accountable for all fields of marketing, ideally with automotive or other adjacent industry sectors with direct to consumer & or agency network experience. Experience in brand building of a new brand is highly desirable.
You will actively managing the market equation, promotion and commercial launch of each new/updated car in the China market.
Accountabilities of the job (including but not limited to):
What we are looking for: