Summary of Position
Purpose of Job
The Marketing Manager is responsible for assisting with the implementation of approved brand identity, reviewing marketing strategies for the launch of new products, planning and supporting the execution of Marketing’s integrated campaigns to generate demand and drive pipeline growth
The post holder is expected to develop the brands of each business unit or project, produce generic and specific collateral as required, manage external relationships to the advantage of the organisation, manage internal stakeholders and organisational communications, gather and present detailed data and competitive analysis and contribute to the development of organisational strategy.
Key Areas of Responsibility
● As a Marketing Manager, you will be responsible for leading and managing the marketing team, fostering an inspiring and collaborative team environment with open communication, setting clear goals and objectives, and effectively delegating tasks and deadlines to ensure optimal team performance.
● Oversee the management of lead-in times and processes, ensuring efficient workflow and timely execution of all marketing projects from inception to completion, including social media contingency coverage
● To build brand identity and implement a full marketing strategy, encompassing all brands and business units, with the purpose of increasing student numbers across all education and training programmes and raising the profile of the organisation internationally as a high-quality provider of education.
● To drive lead demand generation activities such as events, online campaigns, webinars, direct marketing, social, collateral and advocacy programs to meet targets
● To work closely with senior managers and team leaders, providing a full consultancy service to business units, and raising the understanding and status of the marketing function to be able to manage internal stakeholders more effectively and influence decision-making.
● To help develop a range of branded, engaging and appropriate marketing collateral as requested supporting face-to-face meetings, event attendance and brand building, particularly on digital platforms, digital advertising, social media and digital optimisation.
● To keep a keen eye on market trends and competitor landscapes to stay ahead of the curve
● To ensure marketing legal compliance with relevant legislation for Data Protection and marketing and public relations; codes of conduct, including but not limited to ASA/CAP, CRA, CIPR, CMA, etc as well as HE policy (HESA, OfS) and partner policies.
● To take responsibility for all creative assets and production- photography, video, etc promotions of exhibitions.
● To proactively manage key relationships with suppliers, internal and external stakeholders and partner organisations, both here and abroad, to develop a BAJ Network.
● To establish and monitor KPIs and campaign performance, optimising to ensure goals are met and gauge marketing success.
● To produce reports capable of providing strategic analysis and insight into campaign delivery and management
● To collaborate with our Recruitment and Business Development team to explore new avenues for growth and expansion.
● To streamline our lead nurturing process through savvy marketing automation and CRM tools
● To ensure full integration and consistency across all our marketing and communication channels to ensure our students, employers, partners and staff experience a positive multichannel experience that supports their delivery.
● The responsibilities outlined in this JD may be subject to changes from time to time as per the Academy’s evolving business needs.
Person Specification
Knowledge
● Holds a degree or is educated to degree level. Will consider equivalent experience in lieu of a qualification.
● Professional marketing qualification (optional).
● A strong understanding of governmental education policy, and knowledge of the key individuals, organisations and agencies involved with the national, and local, training agenda.
● Knowledge of the principles of leading and implementing change.
● Demonstrable knowledge of marketing platforms, tools and techniques, and experience in applying them to multiple brands/business units for both B2B and B2C outcomes.
● To have extensive knowledge of the digital marketing environment, producing relevant analytics and project evaluation.
● An understanding of the principles of layout and print production.
● Knowledge of marketing activity in Europe would be an advantage.
Experience
● Experience in the Education sector would be advantageous.
● Experience of successfully managing spend by developing financial control and reporting systems.
● Extensive experience of selecting, leading, managing and developing teams to meet organisational goals and deliver high-quality services.
● Experience of developing beneficial relationships with a variety of partners, clients and funders, representing the organisation externally.
● A proven track record in raising funds, generating income and managing suppliers
● Experience of using Content Management Systems to update websites, digital marketing and managing SEO and social media accounts.
● Proven experience of identifying target audiences and devising specific, engaging campaigns that increased market share.
Skills
● To have excellent oral communication skills and apply them to presenting, persuading, negotiating and building working relationships internally and externally.
● To have excellent written communication skills, writing engaging, informative and entertaining copy and content, as well as producing clear and concise organisational reports, briefings and updates.
● Condensing large amounts of information into an accessible form for a range of audiences.
● Effectively use MS Offices, information management systems and web-based platforms to improve quality, increase the efficiency of delivery and support decision-making.
● To be self-motivated and have a proactive attitude towards work.
● Ability to work under pressure and to tight deadlines.
● Strategic and creative thinking.
● Highly effective customer service and customer management skills.
Abilities
● Able to lead, motivate and develop others.
● Resilient, with the ability to work effectively under pressure and to tight deadlines.
● To work effectively as part of a team.
● To work with minimal guidance to achieve objectives and identify areas where you can be most effective.
● Able to provide strategic solutions to organisational issues based on evidence and the outcomes required to meet the aims of the organisation.
● Able to provide both immediate and long-term solutions to operational and strategic problems.
● To maintain the professional standards of the organisation and to treat colleagues with courtesy and respect.
Disclosure and Barring Service Clearance (DBS check)
Our Academy is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff to share this commitment.
This post is exempt from the Rehabilitation of Offenders Act 1974 and therefore applicants are required to declare:
• All unspent convictions and conditional cautions
• All spent convictions and adult cautions that are not protected (i.e. that are not filtered out) as defined by the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (as amended in 2020).
A criminal record will only be taken into account where the conviction is relevant to the position being applied for, and will not necessarily block candidates from employment. Any decision will depend on the precise nature of the work and the circumstances and background to the offence.
Equal Opportunities
British Academy of Jewellery is an Equal Opportunity Employer, committed to diversity and inclusion. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential. The Academy has a diverse workforce that is representative at all job levels.
