Our Why
Datacom works with organisations and communities across Australia and New Zealand to make a difference in people’s lives and help organisations use the power of tech to innovate and grow.
The Role (Your Why)
As a Marketing Manager at Datacom, you will be responsible for the strategic vision for developing and implementing omnichannel marketing strategy that support our growth aspirations. You will work closely with cross-functional teams and technology partners to drive performance and execute marketing activities. This role requires a deep understanding of marketing technology solutions, and GTM strategies, and the ability to apply this knowledge in a fast-paced, dynamic environment. The ideal candidate will have a strong background in integrated marketing and a proven track record in driving growth and engagement in a SaaS marketing environment would be a bonus.
What You'll Do:
- Develop and manage the execution of marketing campaigns and activations that articulate a line of business value proposition, while also creating long-term, innovative strategic channel plans aligned with growth objectives.
- Leverage customer insights to drive sales and channel strategies, working with customer and product teams to inform the business objectives.
- Drive Sales capacity planning and support Go-to-Market (GTM) strategy effectiveness.
- Drive alignment across diverse stakeholders in a complex multi-team environment by influencing change, fostering collaboration, and building strong internal and external relationships to meet business goals.
- Collaborate with technology partners and line of business to manage and execute marketing activities that enhance growth, while leveraging a strong understanding of diverse process improvements to optimize processes at scale with technical teams.
- Construct and execute comprehensive marketing plans for a line of business, providing frequent updates and insights on lead generation, campaign success, and stakeholder feedback.
- Forecast and optimize performance by aligning capacity planning with broader business objectives, while measuring key performance indicators against campaign objectives and pivoting strategies to drive website traffic, audience engagement, bounce rate, and return on investment.
What You'll Bring:
- A minimum of 10 years’ experience in end-to-end integrated, omnichannel marketing, including but not limited to customer journey and channel mapping.
- Proven expertise in designing, implementing, and tracking multiple marketing strategies across all digital and traditional channels, including events, email marketing, display advertising, organic and paid social media, and SEO/SEM strategies.
- The ability to work on assignments that require significant judgment and initiative. Strong sales and product team alignment and experience, and ability to pivot strategies to meet business objectives.
- Demonstrated strong technology marketing expertise, with the ability to manage multiple deadlines and priorities. Prior experience in SaaS marketing would be beneficial.
- The ability to frequently interact and network with a variety of stakeholders and team members within your area of expertise.
- An understanding of the unique business requirements and service offerings of the organization.
- Knowledge of marketing practices, with a clear understanding of the relationship between costs, utilization, and project revenue.
Why Join Us Here at Datacom?
Datacom is one of Australia and New Zealand’s largest suppliers of Information Technology professional services. We have managed to maintain a dynamic, agile, small business feel that is often diluted in larger organisations of our size. It's our people that give Datacom its unique culture and energy that you can feel from the moment you meet with us.
We care about our people and provide a range of perks such as social events, chill-out spaces, remote working, flexi-hours and professional development courses to name a few. You’ll have the opportunity to learn, develop your career, connect and bring your true self to work. You will be recognised and valued for your contributions and be able to do your work in a collegial, flat-structured environment.
We operate at the forefront of technology to help Australia and New Zealand’s largest enterprise organisations explore possibilities and solve their greatest challenges, so you will never run out of interesting new challenges and opportunities.
We want Datacom to be an inclusive and welcoming workplace for everyone and take pride in the steps we have taken and continue to take to make our environment fun and friendly, and our people feel supported.
