Marketing Manager

The Role

We are seeking an exceptional Marketing Manager with a strong background in B2B marketing and a proven track record in driving brand awareness and generating qualified leads through compelling external messaging and digital marketing collateral. This individual will play a key role in crafting and conveying our value propositions to advertisers and publishers through various marketing channels, with emphasis on social media and email, to help solidify our position as a leader in search advertising on the open web. This role will report into the Director of Brand Marketing and Communications.

What You’ll Do

• Drive the social media strategy, managing the content calendar, ideation, creation, and community management to boost engagement and grow adMarketplace’s digital presence.
• Build and optimize email marketing communication, campaigns, and newsletters, including the creation of nurture flows and segmentation strategies, using platforms such as Salesforce, MailChimp, or HubSpot.
• Own digital marketing platforms for campaign execution and setup, as well as automating tasks and workflows.
• Analyze and report on the performance of marketing efforts across social media and email, making data-driven decisions to optimize campaigns for lead generation and awareness.
• Assist with the creation of digital marketing collateral, translating adMarketplace’s brand and value propositions into external-facing materials, such as blogs, case studies, and one-pagers.
• Collaborate cross-functionally with product, sales, and demand teams to align on messaging and develop marketing initiatives that support business goals and nurture prospects.

Qualifications

• Bachelor’s degree in Marketing/Advertising, Communications, Journalism, or related field.
• 3+ years of marketing experience, with a minimum of 1-2 years in digital marketing, ideally within a start-up environment.
• Expertise in email marketing, including the ability to build nurture flows and manage campaigns using tools such as Salesforce, MailChimp, or HubSpot.
• Experience managing social media platforms and developing content and strategies that drive engagement and brand awareness.
• Strong writing and editing skills, with experience in both long-form content (e.g., blogs, whitepapers) and short-form copywriting (e.g., social posts, ad copy).
• Ability to work cross-functionally, collaborating with product, sales, and demand teams.
• Excellent communication and interpersonal skills
• Motivated, flexible self-starter who can manage projects independently and execute efficiently with quality
• Strong project management skills with an ability to handle multiple priorities in a fast-paced, dynamic environment.
• Strategic, solutions-oriented thinker who is agile and quick to learn
• Prior adtech, online advertising, and SEO experience is a plus

*Compensation Range: $90,000 - $110,000 + Bonus

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