Marketing Manager

Acronis is revolutionizing cyber protection—providing natively integrated, all-in-one solutions that monitor, control, and protect the data that businesses and lives depend on. We are looking for a Marketing Manager to join our mission to create a #CyberFit future and protect all data, applications and systems across any environment.

The Marketing Manager for Acronis Cyber Protect Home Office will be responsible for overseeing the marketing activities related to Acronis True Image in the Japanese market. This role involves close collaboration with sales and eCommerce managers to ensure global marketing strategies are aligned with sales goals and localized to meet regional needs.

WHAT YOU'LL DO:

Marketing Plan Coordination

• Support the prosumer sales and eCommerce managers with their marketing activities, adhering to standard processes such as Marketing Planning Sheets, Allocadia, Concur, processing accounts payable, and vendor management.
• Track and report marketing plan execution process
• Monitor key performance indicators and report the status to the management

Prosumer Cadence Calls with Global and Local Team

• Facilitate regular meetings with the prosumer, eCommerce and sales teams to discuss ongoing marketing strategies and performance.

Product Launch Support

• Participate in weekly launch calls with the product launch team to track product launch readiness and execution.
  · Assist with regional launch activities, including local pricing, product lineup decisions, product asset localization, and peer review entries.
• Manage the localization and production of regional box designs and box inserts according to Japanese retail requirements.

Communication Materials

• Draft and dispatch new product announcement letters to distributors and resellers, detailing new products, discontinuations, and price changes.

Event and PR Support

• Collaborate with the sales and PR teams to prepare for new product PR and media events, including preparing PR content and product presentation decks, and presenting to media and audiences.

Online Sales Marketing Support

• Manage the localization of promotions for the Acronis online shop, including landing pages and promotional emails for campaigns such as New Product Launches, Back to School, Halloween, Golden Week, Black Friday, End of Year Holidays, Backup Day, etc.

WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS)

• Proven experience in marketing management, preferably in software or technology industries.
• Strong understanding of the Japanese market and consumer behavior.
• Excellent communication and organizational skills.
• Ability to work collaboratively with cross-functional teams.
• Proficient in both Japanese and English.
• E-commerce experience is a plus
• Skills of using Generative AI for content production is a plus

WHO WE ARE

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), enterprise IT departments and home users. Our all-in-one solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. We offer the most comprehensive security solution on the market for MSPs with our unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis offers over twenty years of innovation with 15 offices worldwide and more than 1800 employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses.

Our corporate culture is focused on making a positive impact on the lives of each employee and the communities we serve. Mutual trust, respect and belief that we can contribute to the world everyday are the cornerstones of our team. Each member of our “A-Team” plays an instrumental role in driving the success of our innovative and expanding business. We seek individuals who excel in dynamic, global environments and have a never give up attitude, contributing to our collective growth and impact.

Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances. 

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