Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the role
As a Marketing Intern at Careem Rides, you will be involved in the planning, execution, and management of marketing initiatives aimed at promoting our services. You will collaborate with various teams and stakeholders to ensure the successful implementation of campaigns and strategies.
What you'll do
- Marketing Plan Execution:
- Assist in developing and executing marketing plans for Careem Rides.
- Oversee the implementation of marketing strategies to ensure alignment with company objectives.
- Stakeholder Management:
- Coordinate with internal and external stakeholders to facilitate campaign execution.
- Manage relationships and ensure effective communication throughout campaign lifecycles.
- Campaign Briefing and Financial Management:
- Create and manage briefing tickets for campaign execution.
- Oversee budget management and financial tracking for marketing activities.
- In-App Asset Management:
- Manage and update in-app marketing assets to enhance user experience and engagement.
- Ensure consistency and relevance of in-app promotional content.
- Creative Campaign Development:
- Develop and propose innovative marketing campaigns to promote Careem Rides' services.
- Collaborate with the creative team and agency to generate impactful and engaging content.
- Event Management:
- Organize and manage events where Careem Rides has a presence.
- Coordinate logistics and ensure successful event execution.
- Social Media Collaboration:
- Work closely with the social media team to create content that aligns with marketing campaigns.
- Oversee the execution of social media content to ensure consistency and engagement.
- Competitive Analysis:
- Analyze competitor campaigns and offerings to identify opportunities and threats.
- Propose solutions and strategies to counteract competitor initiatives and enhance market position.
What you'll need
- Current student or recent graduate in Marketing, Business, or a related field.
- Strong organizational and project management skills.
- Creative thinking with the ability to develop innovative marketing ideas.
- Excellent communication and interpersonal skills.
- Experience with social media platforms and event management is a plus.
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
