As part of the Marketing business role in the food & building portfolio, this incumbent would plan and execute digital and marketing activities, measure performance of all marketing campaigns, identify trends and insights for our products/services. The incumbent will work closely with internal and external parties from our focus industries to deliver contents of high professional standards.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Design and implement digital marketing initiatives to achieve business objectives
- Drive website traffic, brand awareness, customer engagement and increase the leads number through existing marketing channels and online platforms
- Produce marketing materials for online channels including website, social media and external online media
- Monitor performance and results of digital marketing campaigns
- Work with internal and external parties to deliver contents of high professional standards
- Explore and evaluate new marketing channels (both online & offline) suitable for our services and market segments, and proactively bring in new ideas and update market trend
- Gather market intelligence and research to gain customer insight
- Support effective and creative marketing strategies for exhibitions and related products via different channels
- Work as a team to assist the total success of all exhibition products, e.g. physical exhibitions and conferences coordination
- At least 3 years of work experience in related field with a minimum of 2 years in digital marketing
- Degree holder or above in Marketing / Advertising / Business or related discipline
- Able to drive the project by communicating and influencing different level of stakeholders
- Hands-on experience with Google Analytics and Facebook Ad Manager is a must
- Knowledge on Eloqua, Wordpress and HTML would be a plus
- Ability to work in detail both independently, collaborative environment and meet tight deadlines
- Excellent command in written and verbal English and Chinese
- Candidate with more experience will be considered as Senior Marketing Executive
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
