Key Responsibilities
Strategic Marketing Planning & Campaign Execution
- Collaborate with the Line Manager to develop marketing plans, including defining target audiences, objectives, promotional activities, and desired outcomes.
- Brainstorm, design, and implement detailed marketing campaigns across targeted channels (digital and traditional).
- Generate and execute multi-channel campaigns (Website, Facebook, YouTube, LinkedIn, TikTok, etc.).
- Monitor competitors’ activities and conduct market research to refine strategies and ensure campaign effectiveness.
Content Creation & Creative Development
- Produce creative content for marketing materials, including copywriting, design briefs, and video concepts.
- Collaborate with graphic designers to develop visually impactful materials aligned with project requirements.
- Draft and distribute press releases to media outlets.
- Coordinate with third-party vendors for event-related photo/video production.
Partnership & Cross-Functional Collaboration
- Negotiate barter deals and work with external partners to drive cross-functional promotions.
- Foster teamwork by coordinating with internal teams (Sales, Operations, Marketing) and external stakeholders.
Reporting & Performance Analysis
- Generate post-campaign reports to evaluate effectiveness, using insights to optimize future strategies.
- Review campaign outcomes with relevant teams to align on improvements.
Industry Awareness & Innovation
- Stay updated on marketing trends and emerging platforms.
- Share innovative ideas to enhance customer targeting and campaign creativity.
Administrative Support
- Assist the Line Manager with ad-hoc tasks and project coordination.
Education & Experience
- Bachelor’s degree in marketing, communications, advertising, or a related field.
- 1+ years of experience in marketing, advertising, or communications. Experience in the B2B event industry is a plus.
Technical & Digital Skills
- Proficiency in managing websites via WordPress (CMS).
- Hands-on experience with social media platforms (Facebook, YouTube, LinkedIn, Twitter, TikTok).
Content & Language Skills
- Strong creative writing and storytelling abilities.
- Exceptional English fluency (written and spoken).
Soft Skills
- Excellent organizational and time management skills.
- Strategic thinking with a practical, results-driven approach.
- Strong interpersonal skills to build relationships with teams, vendors, and partners.
- Team-oriented mindset with adaptability to dynamic environments.
Personal Attributes
- Self-motivated with a flexible approach to shifting priorities.
- Ability to thrive under pressure and meet deadlines.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:
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Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
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Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
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Broader impact: take up to four days per year to volunteer, with charity match funding available too
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Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
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Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.
