Marketing Executive

Infopro Digital group is recruiting for a Marketing Executive on a permanent basis to join Risk Global brand in Hong Kong.

We are first a global company with 4,000+ employees and annual revenues of over half-a-billion dollars, with a presence in 18 countries. Through our market-leading brands, we serve five professional communities – risk and insurance, automotive aftermarket, construction, retail, and industrials – enabling our clients to make informed business decisions and create new opportunities.

Within Infopro Digital, we are also an entrepreneurial, 300-person team focused on the financial services industry, known collectively as Risk Global, with offices in Hong Kong, Lisbon, London, Nashville, New York and Singapore. Working at Infopro Digital’s Risk Global means being part of a company that has strong financial backing, while at the same time giving you the power to truly have an impact.

This is a role that offers structure, whilst encouraging fresh ideas. The successful candidate will be involved hands-on with activities across range of subscription products and training courses offering serving the Apac market.  

The ideal candidate will hold experience in marketing; however, practical experience within the sector is not essential – a passion for marketing and ambition are far more important to us. 

Key tasks and responsibilities. 

• Develop strategic marketing plans and regularly track the success of lead generation and engagement campaigns including email, digital marketing, third party promotion, internal advertising, mailouts, etc 
• Monitor and track the effectiveness of multi-channel campaigns for lead generation, engagement, renewal and new business 
• Increase organic traffics and enquiries and encourage purchase intention through different channels 
• Creative engaging copy that draws customers into our products and offerings 
• Utilise all online and offline channels to improve conversion levels. Create multi-media, multi-effort campaign plans for segments of prospects 
• Improve the social media activity – learn how to use social platforms to drive traffic into the subscription funnels 
• Identifying up-sell and cross-sell opportunities for the client based on analysis 
• Collaborate with different teams in projects to maximise sales and return through websites, events and publications 
• Cost control and KPI monitoring for maximising returns for brands 
• Be part of a team of experts that uses the full capability of systems such as Hubspot, Salesforce, Google Analytics and Piano to drive subscription revenues and improve engagement 
• Update online pages using the internal CMS system 

Requirements

• Degree level educated, preferably have experience in marketing. Good proficiency in English is essential 
• Good understanding of marketing techniques  
• Good knowledge of MS Office 
• Excellent verbal and written communication skills 

• Excellent organisational and project management skills 
• Attention to detail for analysing, tracking and evaluating digital activity  
• Ability to learn new systems and processes and new technology becomes available 
• Be able to work independently and multitasking 
• Entrepreneurial and commercially minded 
• Good presentation skills (both in-person and virtual 

Benefits

• 20 days of Annual Leave
• Life Insurance coverage upon completion of probation
• Medical insurance coverage upon completion of probation
• 14 weeks of maternity leave
• 5 days of paternity leave
• A day off for your birthday

Learn more about us

Infopro Digital is a B2B group specialising in information and technology. With a presence in 18 countries, the group has 4,000 employees of 55 nationalities.

Infopro Digital connects professional communities.

Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail.

With our solutions, decision makers make informed decisions and companies develop their business and performance in a sustainable way.

Equal Opportunities

In accordance with our Code of Conduct Policy, we provide equal opportunities to any employee or job applicant and do not discriminate either directly or indirectly because of age, disability, gender reassignment, marriage or civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation or any other characteristic or activity protected by law.

To fully comply with all laws prohibiting discrimination in all phases of employment, we have set up a system of monitoring all job applications. We would therefore be grateful if you would complete the questions on this form. This information will be collected anonymously.

All information is treated in confidence and will not be seen by employees directly involved in the hiring process. The information will be stored separately and used only to provide statistics for monitoring purposes. There is no obligation on you to provide information. All applicants will be treated the same whether or not they provide this information. Thank you for your assistance.

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