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Informa Group Plc.

Marketing Executive - Exhibition (Propak)

Khwaeng Samsen Nai , Thailand
Full-Time
  1. Campaign Management:
    • Develop and execute comprehensive marketing campaigns to drive awareness and attendance for the exhibition.
    • Coordinate with internal teams and external agencies to create content and promotional materials (e.g., brochures, banners, digital campaigns, advertisement).
    • Manage social media platforms and website updates, ensuring consistent and engaging messaging.
  2. Digital Marketing and Content Creation & Management:
    • Plan and implement digital marketing strategies, including SEO, SEM, social media, and email marketing.
    • Monitor and analyze the performance of digital campaigns, providing reports and insights to optimize future efforts.
    • Create and manage content for various marketing channels, including website, social media, EDMs, and press releases.
  3. Event Promotion & Database Management:
    • Coordinate and execute visitor promotion activities, including outreach to target audiences, partnerships, and collaborations with industry associations e.g., roadshows.
    • Assist in the development and maintenance of the visitor database.
    • Execute data-driven marketing campaigns to acquire new contacts and retain existing ones.
  4. Budget Management:
    • Assist in managing the marketing budget, ensuring all activities are within budget and aligned with overall marketing objectives.
    • Track expenses and provide regular financial updates to manager.
  5. Market Research & Analysis:
    • Conduct market research to identify trends, opportunities, and competitive landscape within the processing and packaging industry.
    • Analyze visitor and exhibitor feedback to improve future events and marketing strategies.
  6. Reporting & Analytics:
    • Provide regular updates and reports on campaign performance, including metrics such as ROI, conversion rates, and audience engagement.
    • Use analytics tools to track the effectiveness of marketing initiatives and make data-driven decisions.
    • Campaign Management:
      • Develop and execute comprehensive marketing campaigns to drive awareness and attendance for the exhibition.
      • Coordinate with internal teams and external agencies to create content and promotional materials (e.g., brochures, banners, digital campaigns, advertisement).
      • Manage social media platforms and website updates, ensuring consistent and engaging messaging.
    • Digital Marketing and Content Creation & Management:
      • Plan and implement digital marketing strategies, including SEO, SEM, social media, and email marketing.
      • Monitor and analyze the performance of digital campaigns, providing reports and insights to optimize future efforts.
      • Create and manage content for various marketing channels, including website, social media, EDMs, and press releases.
    • Event Promotion & Database Management:
      • Coordinate and execute visitor promotion activities, including outreach to target audiences, partnerships, and collaborations with industry associations e.g., roadshows.
      • Assist in the development and maintenance of the visitor database.
      • Execute data-driven marketing campaigns to acquire new contacts and retain existing ones.
    • Budget Management:
      • Assist in managing the marketing budget, ensuring all activities are within budget and aligned with overall marketing objectives.
      • Track expenses and provide regular financial updates to manager.
    • Market Research & Analysis:
      • Conduct market research to identify trends, opportunities, and competitive landscape within the processing and packaging industry.
      • Analyze visitor and exhibitor feedback to improve future events and marketing strategies.
    • Reporting & Analytics:
      • Provide regular updates and reports on campaign performance, including metrics such as ROI, conversion rates, and audience engagement.
      • Use analytics tools to track the effectiveness of marketing initiatives and make data-driven decisions.
  1. Education & Experience:
    • Bachelor’s degree in Marketing, Communications, Business, or a related field.
    • 1-3 years of experience in marketing, preferably within the exhibition, event, or B2B industry.
  2. Skills & Competencies:
    • Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.
    • Excellent written and verbal communication skills in both Thai and English.
    • Proficiency in marketing tools and platforms such as Google Analytics, CRM systems, and email marketing software.
    • Creative thinking and ability to develop innovative marketing strategies.
    • Strong organizational skills with the ability to manage multiple projects simultaneously.
  3. Personal Attributes:
    • A proactive and results-driven approach.
    • Strong analytical and problem-solving skills.
    • Ability to work both independently and as part of a team.
    • Attention to detail and a commitment to quality in all aspects of work.
  4. Other Requirements:
    • Knowledge of the processing and packaging industry is a plus.
    • Willingness to travel for events and meetings, as required.
Informa Group Plc.

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