The Marketing Executive for Digital Products will be responsible for leading the marketing strategy, planning, and execution for a diverse range of digital platforms and products within the Food portfolio. This includes managing the online directory (Ingredients Network), content websites (Fi Global Insights & Vitafoods Insights), and various webinar series (Fi Webinar Series & Vitafoods Webinar Series). The ideal candidate will leverage their experience in digital marketing, data analysis, and team leadership to drive customer engagement, brand awareness, and revenue growth.
Key Responsibilities:
1. Strategic Planning & Campaign Management
Lead the development and execution of comprehensive digital marketing strategies and campaign plans that align with the overall business objectives.
Create and manage operational implementation plans (Time & Action Plans, Media Plans, Budget Trackers) to ensure timely and effective campaign delivery.
Collaborate with our agencies and Marketing Executives to refine digital product marketing campaigns, ensuring clarity and quality in communication materials.
2. Customer Engagement & Journey Optimization
Develop and optimize the customer journey across all touchpoints, utilizing insights to create precise targeting and enhance engagement strategies.
Manage email campaigns using marketing automation tools (Eloqua), ensuring timely execution while optimizing based on performance metrics.
3. Data Management & Analysis
Utilize data analytics to monitor campaign performance, providing timely reports, automation of dashboards (in collaboration with central data team) and actionable insights to drive improvements and maximize ROI.
Ensure robust data governance, segmentation, and analysis for targeted campaign execution.
4. Collaboration & Leadership
Lead cross-functional collaboration with internal teams (digital marketing, copy, creative) and external suppliers to ensure cohesive campaign execution.
Mentor and guide junior marketing executives, fostering a collaborative and innovative team environment.
5. Marketing Execution
Oversee the creation of marketing collateral (email, digital) as per marketing plans and ensure compliance with brand standards.
Maintain and optimize product websites (e.g. webinar series), collaborating with internal teams and agency to enhance traffic and conversion.
Ensure execution of campaigns that drives soft leads (webinar and newsletter subscription)
6. Innovation & Trend Monitoring
Stay abreast of new marketing trends, tools, and techniques, and introduce innovative strategies to enhance marketing effectiveness.
Foster a culture of testing and metrics-driven decision-making within the marketing team, leading by example.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
Minimum of 5-7 years of experience in a marketing role, with a focus on digital marketing and campaign management.
Proven experience with marketing automation and project management tools, preferably Eloqua and ASANA
Previous experience in CMS systems (Adobe Experience Manager or Smart Connection Media), Web Analytics (Adobe Analytics, Google Analytics, Google Tag Manager) and A/B testing is desired
Experience in design tools (Photoshop, InDesign) is a plus.
Strong analytical skills, with a track record of leveraging data to drive marketing strategies and campaigns.
Skills and Attributes:
Excellent written and verbal communication skills, comfortable presenting to stakeholders at all levels, including senior management.
Strong understanding of digital marketing channels, including SEO best practices, social media, PPC, email marketing, and content marketing.
Experience managing external agencies and executing cross-channel campaigns effectively.
A self-starter with an agile mindset who embraces change and seeks innovative solutions in a fast-paced environment.
Demonstrated ability to work collaboratively in an international, matrixed organization.
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Our benefits include:
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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