Marketing Engineer
TLDR
Lead the marketing automation platform, enhancing Samba's marketing capabilities with AI while collaborating with diverse teams for real-time data-driven decision-making.
Own the martech stack
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Own the marketing automation platform end-to-end including lead lifecycle, scoring, routing, suppression, deliverability, compliance. Example tools in the platform include Claude, HubSpot, Demandbase, Salesforce, Clay, Google Analytics, Gong, and more.
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Work with RevOps and Growth Marketing to optimize the integrations between Marketing and Salesforce: keep the data flowing, the handoffs clean, and the attribution honest.
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Lead vendor evaluations, rationalize the stack, and build vs. buy where it matters.
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Build an AI-powered marketing knowledge-base for Samba employees to find materials and ask questions.
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Engineering ownership of samba.com including performance, AEO/GEO/SEO optimization, accessibility, and the component system.
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Run a real A/B testing program on landing pages, forms, and conversion paths.
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Make it possible for Growth Marketing to ship a campaign landing page in hours, not days.
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Own marketing's tracking plan and the events that flow into the data warehouse.
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Build and maintain the dashboards leadership uses to run the business including pipeline, channel ROI, content performance, funnel health.
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Partner with Data Science and RevOps so the numbers in our exec deck, in Salesforce, and in the warehouse all agree.
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Ensure marketers on the team are on the cutting edge of AI, prompt-engineering campaigns, testing agents, and shipping AI-powered work.
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Turn what a sharp marketer created into the tool the whole team uses (ex: Claude skills, plugins, etc), internal apps that get adopted because they're better, not because they're mandated.
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Be the technical force multiplier that enables the Marketing team to increase production
Build the website and the experimentation surface
Make the marketing data trustworthy
Enable the Marketing team to push the AI frontier
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5+ years of experience that combines software engineering with marketing or growth engineering.
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You've owned a marketing automation platform (Hubspot, Marketo, or comparable) AND you've shipped production code such as JavaScript/TypeScript, modern web frameworks, and at least one back-end language.
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You're fluent in SQL and at home in a BI tool. You can build a dashboard, defend the methodology, and explain it to a non-technical leader.
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You've used Salesforce as a practitioner. You don't need to be a SFDC admin, but you understand how leads, contacts, accounts, and opportunities relate.
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You've built something with an LLM in production (an agent, an evaluation pipeline, a workflow tool), and can speak to what worked and what didn't.
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You're comfortable being the only engineer in a Marketing standup, and you enjoy translating between disciplines.
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Bonus points
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Experience in B2B SaaS, ad-tech, mar-tech, or media measurement.
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Prior experience as the first Marketing Engineer at a growth-stage company.
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Familiarity with CDPs, attribution modeling, and identity resolution.
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A portfolio of internal tools or AI workflows you've shipped that you're proud of.
Samba TV provides advanced tracking of streaming and broadcast video globally using proprietary data and technology. Our mission is to transform the viewing experience, catering to audiences who demand more insightful and engaging interactions with content.
- Founded
- Founded 2008
- Employees
- 201-500 employees
- Industry
- Media
- Total raised
- $46M raised