Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world.
We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally.
Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.
ABOUT THE ROLE :
The Marketing Director is involved in the strategic direction and implementation of marketing initiatives to strengthen brand presence, drive growth and foster innovation.
TASKS :
- Develop and implement Yassir's global marketing strategy, in alignment with business objectives.
- Design innovative marketing campaigns to strengthen brand presence and drive growth.
- Conduct in-depth market analysis to identify opportunities and emerging trends.
- Use data to inform marketing decisions and adapt strategies in line with market developments.
- Coach and lead a high-performing marketing team, ensuring members work collaboratively and effectively.
- Collaborate with other departments to maximize partnership opportunities.
- Oversee the creation of attractive and relevant marketing content for the various communication channels.
- Set up key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives.
- Use data to adjust strategies and maximize ROI.
- Encourage innovation within the marketing team by exploring new technologies and methods to achieve marketing objectives.
Profil :
- Marketing degree or equivalent qualification
- Significant experience of at least 5 years in marketing directorship roles, ideally in the technology or transportation sector.
- Excellent leadership and team management skills.
- Strong analytical skills with the ability to make data-driven decisions.
- Demonstrated experience in developing and implementing successful marketing strategies.
- Excellent communication and negotiation skills.
- Ability to work in a dynamic, fast-paced environment.
PERKS :
- Ground floor opportunity with the team; shape the strategic direction of the company
- The rare opportunity to change the world around you such that everyone around you is using the product you built. We’re not just another app, we’re infusing social values and reinventing how services are provided
- Sharp, motivated co-workers in a fun office environment
BENEFITS :
- Great compensation and bonuses including stock options.
- Ground floor opportunity with the team; shape the strategic direction of the company
- Sharp, motivated co-workers in a fun office environment.
- Paid company holidays
- Full social coverage
At Yassir, we believe in the power of diversity and the importance of an inclusive culture. So, if you're ready to bring your unique perspective and experiences to the table, then we're excited to listen.
Don't just apply for a job, come and be a part of our journey. Let's create a better tomorrow together.
We look forward to receiving your application!
Best of luck,
Your Yassir TA Team
