Who We Are:
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
What We Need:
This position is a key leadership position in the Asia region. You will report into the General Manager of APAC and will play a key role in contributing to the overall business plan and strategy which translates to a comprehensive marketing plan supporting our business goals.
In this role, you will be responsible to deliver the agreed revenue and player targets for the console and PC business by delivering effective marketing strategies and campaigns, as well as identifying growth and efficiency opportunities for the region.
What You Will Do:
You will be required to work closely with the Business Units and other Centralized Services in the organization to define and lead Asia marketing priorities including required level of investments, being data-driven and building upon the global brand positioning, for on brand and locally relevant marketing efforts in the region.
Establishing a comprehensive network within and across the region, you will gather important market intelligence and disseminate into recommendations and strategies, as well as partner with relevant functions to support decision making and business development.
You will work with the regional execution teams to ensure marketing priorities are aligned and that the marketing efforts are orchestrated with global and local expectations.
You will be responsible to:
Who We Think Will Make A Great Fit:
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
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