Marketing Data Analyst

• Lead Salesforce Marketing Cloud (SFMC) data infrastructure management, serving as a subject matter expert and supporting UAT within the department.

• Collaborate with IT to determine optimal data implementation, configuration, migration, and integration paths within SFMC.
• Maintain and audit SFMC and complementary technology systems daily.
• Analyze and resolve issues within the Salesforce ecosystem, ensuring effective data management.
• Document SFMC data architecture and project specifics.
• Ensure SFMC campaign universes comply with corporate, state, federal, and contractual regulations.
• Evaluate incoming data requests for clarity, completeness, and complexity, determining release suitability.
• Optimize operational data processes to align with campaign requirements.
• Facilitate a user-centric data experience in SFMC to enhance marketing team effectiveness.
• Partner with Marketing Campaign Managers to gather requirements, validate data sources, and report on campaign executions.
• Document technical processes and marketing automation procedures for seamless business user adoption.
• Design statistically valid campaign tests and track cell performance for accurate results.
• Develop data-driven solutions to tailor SFMC campaigns based on customer behavior and preferences.
• Enhance marketing attribution models to measure campaign effectiveness across various channels.
• Track, report, and analyze marketing campaign performance using SQL, predictive intelligence, and reporting tools.

• Bachelor’s degree in a related field or equivalent experience. Advanced degree (MS) in Statistics, Math, Data Analytics, or a related quantitative field preferred.
• 2+ years of experience in a related role.
• Hands-on experience with Salesforce Marketing Cloud (SFMC) and integrations with Salesforce core and other platforms.
• Proficiency in AMPscript, SQL (including Query Studio), and ideally JavaScript.
• Advanced analytic skills including multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.
• Experience in building and automating management-level reporting using Excel and SQL.
• Proficiency in web analytics (e.g., Google Analytics 360) and data management platforms.
• Strong organizational, time-management, and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage complex projects with minimal supervision.
• Proficiency in Microsoft Office Suite preferred.

What about languages? 

You will need excellent written and verbal English for clear and effective communication with the team. 

How much experience must I have? 

We're looking for someone with 1 year of experience in similar roles. 

Additional Information

Our perks and benefits: 

🍔Every day lunches! (headquarters) 

• Vegetarian, vegan, gluten and sugar-free options. 
• Gourmet meals every Friday with our on-site chef! 

⚖️ Flexible working options to help you strike the right balance. 

👨🏽‍💻 All the equipment you need to harness your talent (Macbook and accessories). 

☕Snacks and beverages available everyday (headquarters). 

🎮After office events, football, tennis and game nights (headquarters). 

• Everyone is welcome to join our football league every Wednesday’s and Friday’s. 
• Challenge your teammates to a pool game and win the office’s trophy! 
• Tennis courts available for friendly matches. 
• You are not a sports person? Don’t worry, we also have chess championships, game and music nights for you to join! 

📚 Learning opportunities: 

• AWS Certifications (we are AWS Partners). 
• Study plans, courses and other certifications. 
• English Lessons. 
• Learn from your teammates on our Tech Tuesdays! 

👩‍🏫 Mentoring and Development opportunities to shape your career path. 

🎁 Anniversary and birthday gifts. 

🏡 Great location and even greater teammates! 

to understand and improve the sourcing, selection and retention of the talent we hire.