Description:

The Marketing Coordinator is a dynamic and results-driven professional responsible for driving enrollment growth at assigned schools within the Columbus region. This role involves a hands-on approach to executing school marketing plans, managing campaigns, and fostering community engagement to generate qualified enrollment inquiries and convert them into new student enrollments.

Key Responsibilities:

• Strategic Marketing & Enrollment Planning: Oversee the implementation of school-specific marketing plans aligned with enrollment goals, working closely with school principals.
• Campaign Management & Execution: Develop and execute comprehensive marketing campaigns, including digital, social media, and traditional outreach initiatives, to raise school awareness and generate leads.
• Community Engagement & Lead Generation: Conduct extensive ground-level marketing activities, including canvassing, networking, community events, and presentations, to generate qualified leads.
• Inquiry Conversion & Enrollment Support: Provide exceptional customer service and guide families through the enrollment process to help schools convert inquiries into successful enrollments.
•  Data Analysis & Reporting: Track and analyze marketing campaign performance, including social media metrics, and provide regular reports to school leadership.
• Relationship Management: Build and maintain strong relationships with school personnel, community organizations, parents, and students.
• Event Coordination: Plan and execute school events, open houses, and other promotional activities.
• Brand Advocacy: Serve as a knowledgeable ambassador for the school, effectively communicating its mission, vision, and programs.

Required Skills & Qualifications:

•  Bachelor’s degree preferred in Marketing, Communications, Business, or a related field.
•  Proven experience in sales, recruitment, community organizing, customer service, marketing, or related fields.
• Demonstrated experience managing and growing social media platforms for professional or organizational purposes.
•  Excellent oral and written communication skills, including strong presentation skills.
•  Proficient in computer applications, including CRM systems and marketing automation tools.
•  Ability to effectively manage and motivate temporary staff members.
• Strong organizational and project management skills, with the ability to multitask and prioritize effectively.
• Ability to travel throughout the Columbus region and possess reliable transportation.
•  Physical ability to lift 25 – 40 lbs., and stand/walk up to four hours at a time.
•  Ability to pass federal, state, and local background checks.
• Knowledge of current social media trends and best practices.

Additional Considerations:

•  Previous recruiting experience is highly desirable.
•  A strong work ethic and ability to work independently are essential.