Marketing Content Manager
Martindale-Avvo is seeking a creative and detail-oriented Marketing Content Manager to join our marketing team. This role focuses on supporting marketing campaigns through compelling copy and content tailored to our target audience and aligned with campaign objectives. The ideal candidate will have a strong background in content creation, website optimization, and data-driven strategies that enhance campaign performance. If you excel at crafting engaging content and improving conversions, while working collaboratively within a dynamic team, we’d love to hear from you!
Key Responsibilities:
Team Collaboration
Partner with the marketing manager, sales, and design teams to make sure our messaging fits together seamlessly.
Bring fresh ideas and creative suggestions to improve campaigns.
Skills and Qualifications:
Technical Skills:
Proficiency in content management systems (CMS) such as WordPress.
Familiarity with A/B testing tools and conversion optimization techniques.
Basic understanding of SEO and keyword optimization.
Preferred Qualifications:
Bachelor’s degree in Marketing, Communications, English, or a related field.
Experience in the legal or professional services industry.
Experience with Salesforce CRM
Experience with Pardot marketing automation platform
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to start at $57k and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands and its wholly owned affiliates are an equal opportunity employer. Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
