Marketing & Communications Manager, Wealth Squad

Our bottom line is different.

There’s something special about working at ATB, and it’s been recognized on every top employer list that matters. Maybe it’s our exceptional culture where your total wellness is supported through market-leading benefits and you’re free to bring your whole self to work. Maybe it’s our commitment to a growth mindset and our unrelenting thirst for making it possible for fellow Albertans—even the ones who aren’t our clients. 

Whatever it is, you won’t find a more genuine, driven and knowledgeable group of humans anywhere. We foster a culture of purpose, performance and possibilities. We engage with intense curiosity, and bring our whole selves to work, every day. We know it starts with people like you, so take a chance and start with us.

Department: Culture, Communication and Marketing

Job Number: REQ7542

Location: Edmonton or Calgary, AB (Hybrid within Alberta)

Apply by: May 15, 2024

Paygrade: K - OTH

System Title: Marketer 6

# Positions available: 1

Leader Name: Director, Marketing and Communications, Wealth

Work Arrangement: Hybrid: You’ll work both remote and onsite, where time onsite is based on your job accountabilities and performance objectives.

As ATB’s next Marketing & Communications Manager, you are a key implementer, who is fiercely accountable for assisting in the strategic development and assessment of marketing programs that support achievement of the business goals.  As part of the Wealth Squad, within Culture, Communications & Marketing, you play a critical role in driving business results by leveraging your understanding of ATB Wealth solutions, clients and channels. 

Delivers results: 

• Develops marketing and communications plans in support of business growth and strengthening client experience.
• Leads (often by influencing others) the implementation and evaluation of marketing plans.
• Responsible for activating all components of a marketing and communications plan, including strategic briefing & approvals, channel confirmation, offer approval/fulfillment, internal communications updates, ongoing client/market research and the tracking of key measures (KPIs) to determine success.
• Monitors results relative to plans and the overall marketing strategy, highlighting key learnings and optimizing as needed.
• Works within an approved budget and timeline; while delivering on objectives and effectively managing expenditures.

Integrates solutions into strategic squad work: 

• Develop and design, together within the agile squad framework, strategic launch plans/support plans to ensure client-centric assets are delivered and deadlines are achieved.
• Uses data, client and competitive insights to provide marketing expertise around how and which solutions/advice are best to leverage, as well as how we might improve upon existing strategies.

Creates value for clients and stakeholders:

• Partners with our business stakeholders, providing expertise on audience targeting, key messaging and optimizing all marketing channels.
• Relationship oriented: proactively builds and maintains relationships with key partners.
• Activates cross-organizational stakeholders to successfully implement programs. 
• Growth mindset, proactively seeks and brings forward improvements and new ideas.
• Takes risks, iterates projects and embraces the opportunity to learn by trying new things for the benefit of clients.
• Collaborates with other members of the Squad in an agile scrum structure. 

Requirements

• Graduate or undergraduate degree in Business, Marketing or a related field
• Minimum 5-7 years experience in Marketing
• Digital marketing expertise (Google analytics, media platforms, benchmarks, measurement)
• Content marketing expertise
• Strong foundational understanding of marketing tactics (campaign planning/execution to optimizing marketing mix to measuring success)
• Experience working with media platforms (traditional, digital, social and direct)
• Ability to uncover insights (client, category, environment) and leverage them to bring ATB Wealth’s Story and the marketing plan to life
• Client-centric focused, experienced using customer personas, journey maps and research to understand how we can minimize pain points to better meet client needs
• Strong written and verbal communication and presentation skills
• Values giving and receiving feedback that fuels professional growth
• Strong analytical skills.
• Proven track record of delivering results
• Strong project management, team building and collaboration skills
• Demonstrated commitment to ongoing learning that positively fuels marketing strategy, outcomes and leadership.

Considered an asset:

• Wealth Management or Financial Services experience
• G-Suite experience

At ATB, we know that as you develop in your career, you gain many transferable skills. If you believe your experience and qualities are what we are looking for, please consider applying.

Interested? If you know one of our team members, reach out to them BEFORE applying and ask them for a referral link to help your application stand out.

Online applications are preferred. Please reach out if you require any accommodations.

Benefits

Be great. Be you. Believe.

We are dedicated to building a workforce reflective of the diversity within our communities and creating an environment where every team member has what they need to reach their potential. We encourage candidates from all equity-seeking groups to apply.

What happens next?

Thank you for applying online. If you are shortlisted for this opportunity, you will hear from us after the posting close date regarding next steps. We might ask you to participate in a digital interview or phone interview. If you require any accommodations, please let us know.

Stay in touch!

ATB is excited to know you’re interested in a career with us! Follow us on LinkedIn, Facebook and Instagram to get the inside scoop on what our team is up to.
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