Communication:
> Is the reference on the needs of markets and channels in terms of communication with global teams (communication, digital)
> Drive and coordinate the development of communication strategy and plan with the local teams
> Manage the production of communication deliverables and deploy to countries
> Facilitate the regional communication community to promote and share good practices
> Increase motorization, adoption of connected offers in target markets/audience groups via awareness and educational campaigns
> Is the expert on communication channels, perform advisory role to local marketing teams
Content marketing:
> Create or adapt content appropriate for multiple channels in multiple formats as per Global/regional communication strategy
> Gather needs from local teams and facilitate creation of content, in-house or with external agency, on regional or local level
> Define metrics and track effectiveness of the content deliverables
Channel Marketing:
> Understand the channel environments, opportunities & challenges; communicate and express regional needs to internal stakeholders
> Coordinate and execute channel-focused marketing plan to support sales growth and customer retention
> Define value proposition to enrich customers experience and drive customers loyalty in long term
> Manage marketing budget and optimize ROI on deliverables
Skills and Level of qualifications:
> Excellent command of spoken and written English is a must.
> Speaking multiple languages is an advantage
> Degree in business administration, marketing or communication
> Minimum 10 years working experience in the marketing functions, with 3 years solid exposure in APAC region
> Proven track record of communications, trade marketing, digital marketing, event management and PR
> Familiar on distribution models, B2B and B2C
> Excellent skills in communication, presentation
> Self-motivated,curious, creative, independent, ability to transfer knowledge to local counterparts
> Skills: Copywriting (collaterals, blogs, eDM, etc.) Marketing automation tools, Digital marketing tools, CMS platform, PhotoShop, etc.
Please mention your current and expected salary and notice period in the CV.
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