Marketing Campaigns Manager

About us

At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe. And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

About the role

We are on a mission to revitalize the eCommerce industry’s ability to make fast decisions regarding their shipping software provider based on our customer-centric, emotive, story-driven campaigns.

As a Marketing Campaigns Manager reporting to the Global Director of Marketing Campaigns, you will be an integral member of the Global Campaigns team, managing the overall strategy and execution of marketing campaigns for our Carrier partners, including GlobalPost, UPS, USPS, and more. While located in Austin, Texas, you will help support the success of our Global Expansion as we continue to build our brands across the world.

What will you be doing?

• Develop, Own, and Manage Award-Winning Campaigns
• Develop and implement strategic marketing campaigns across multiple channels, including email, social media, paid advertising, content marketing, partnerships, and events to increase brand awareness and drive label growth globally.
• Create comprehensive integrated campaign roadmaps that offer the ability to create numerous high-value content deliverables to support the objectives of the campaign. Collaborate with Content Marketing to divide content production responsibilities.
• Collaborate with Global Product Marketers to ensure campaign strategies are aligned with overall brand objectives.
• Push the limits of innovation in regards to the stories we will develop, the creative thinking behind our execution, and our ability to report back on our success.
• Align our GTM recommendations with the market to form strategies around Account Based Marketing (ABM) activation, mass communications, and direct response campaigns
• Collaborate with Global eCommerce Campaign Managers to integrate Carrier campaigns into overall campaign plans.

• Foster Integral Relationships Across Leaders in the Business
  • Work with the Partner Marketing team to align campaign plans around strategic Partnership initiatives including timing considerations, partner collaboration, and partner distribution for all campaigns.
  • Develop independent relationships with marketing partners at select Carrier brands.
  • Collaborate with cross-functional teams including sales, product management, creative, and customer service to ensure a cohesive and integrated approach to campaigns.
  • Collaborate with sales leaders and team members on executing ABM campaign plans.
  • Coordinate with regional Product Marketers to localize and adapt campaigns to suit specific geographies and cultural nuances.
  • Ensure campaign plans are aligned with Product Marketing expectations as it relates to Product Roadmap, trial objectives, buyer’s journey challenges, and user experiences.

• Fiercely Protect Our Marketing Campaign Efficacy and Efficiency
  • Propose campaign budgets that support overall company objectives and are tied to ROI.
  • Collaborate with the Performance Marketing team to find opportunities to inject Carrier stories into perpetual performance marketing campaigns.
  • Work closely with various Marketing Operations team members to ensure accurate reporting and measurement of campaign performance, specifically tied to Carrier Marketing KPIs.
  • Collaborate with the Project Management team to ensure cross functional resources are being used at an efficient rate.
  • Develop a deep understanding of marketing metrics including sign-ups, conversion rates, CAC, ROAS, and LTV. Make recommendations according to trends.

• Communicate Broadly Around Campaign Plans, Optimizations, and Wins
  • Regularly update stakeholders on the status of campaign progress and performance.
  • Find opportunities to improve and optimize our campaign performance and work with Project Managers on continuous improvement cycles.
  • Manage campaign post-mortem process to accurately present the results of overall campaign performance, learnings, and plans for the future.
  • Be a leader amongst peers who can manage expectations in rooms full of key stakeholders and effectively rally team members to support campaign efforts.
  • Become a highly visible team member across the business who is frequently highlighting campaign wins.

• Become the Keeper of Compliance
  • Ensure that all campaigns comply with legal standards and industry regulations across different regions.
  • Work closely with legal teams to ensure compliance with privacy laws, intellectual property rights, and advertising standards.

What are we looking for?

• An experienced Campaign Marketer with at least 2 years of experience managing B2B marketing campaigns (SaaS, Carriers, or agency experience preferred)
• A well-rounded thinker who has a Bachelor’s Degree in Marketing, Communications, Creative Writing, other related field, or equivalent experience
• A master storyteller who knows how to drive emotion while tying all results to the company’s bottom line
• A test-and-learn strategist who believes marketing is about continually challenging the status quo
• A team player who can coach and inspire colleagues as well as roll up their sleeves and support their peers across all levels, with strong interpersonal skills
• A data-driven scientist who can leverage data to make decisions quickly, and isn’t afraid to fail forward
• A customer-obsessed practitioner who knows that all decisions must point to what our customers care about, what their experience looks like, and how we will better support them in their journey to find a solution.

What do we offer?

• 📦 Discount on your personal shipment orders via stamps.com and GlobalPost.
• 💙 Charitable donation matching! We are happy to support your initiatives by duplicating the amount donated.
• 😊 Volunteer day. You can take 1 day off per year in order to participate in volunteering activities! We will love to see some pictures in our slack!
• Referral Fee 🔗 We need your support in hiring top-class talent! We offer a referral bonus of 500-5K, depending on the complexity of the role and the hiring process.
• ⚖️ Great work-life balance. We offer a flexible work schedule and will do our best to adapt to your situation. Working in a fast-paced environment can be intense, but that doesn’t mean you shouldn’t enjoy your free time!
• 💜 An inclusive and upbeat work environment Leave your suit behind... business casual, jeans accepted kind of place! More importantly, our company culture promotes diversity and inclusion. The personality and opinions of each of our team members are important and valid, and we aim to offer all employees a safe environment where they can be themselves and thrive.
• 🌍 A cross-cultural atmosphere We are a truly international team of over 20 nationalities that speak at least 10 languages. Our company language is English and all internal communication and company-wide meetings are in English.
• 🏟️ Company events Work hard, play hard! We do our best every day, even at our regular team-building events.
• 📺 Internal and external training, free access to online training platforms such as LinkedIn Learning.
• 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesday-Wed-Thursday.
• 🌅 We offer 10 paid days off for U.S. holidays throughout the year!
• 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that help you focus on your health.
• 🛬Take the reins of your time off with our flexible PTO policy – because work-life balance should always be in your hands!
• 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…)
• 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
• 🚗Free garage parking directly across from the office building.
• 🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Peletons, free weights, etc.
• 💪🏽We offer a gym discount program to help you stay fit and healthy!
• 🧘🏻‍♂️Find your zen right at the heart of our Austin office with weekly onsite yoga sessions – because balance is key to our vibrant workplace culture!
• 💰401k employer matching program – because your future deserves a friendly boost!
• 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
• 🐶We’ve got your furry friend covered with pet insurance discounts.
• 📄Have a helpful legal sidekick right in your back pocket with our free access to Rocket Lawyer.
• 🩺Get ready for hassle-free healthcare from the comfort of your couch – we offer free Telehealth services to keep you feeling your best!
• 💆🏻‍♀️Treat yourself to relaxation on the regular – enjoy a monthly discount at Massage Envy.
• 👕Get ready to rock our brand with style – we've got awesome company swag to offer!
• ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
• 🏡BenefitsHub platform to obtain perks and discounts on auto/home insurance, pet insurance, travel, fitness, etc.
• 🚶🏽‍♀️Wellness programs with wellness discounts on medical benefit deduction and offers various company wellness activities/webinars and challenges such as Steps challenges and a Health Fair!
• 💲Health savings account employer contribution for HSA medical plan enrollees.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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