About the opportunity
We are seeking a Marketing Operations Manager to join our Growth & Performance Marketing team, focused on supporting company growth and marketing initiatives. As the Marketing Operations Manager, you are responsible for overseeing and optimizing the marketing processes, systems, and strategies at Contentful. This role plays a critical role in streamlining marketing operations, improving efficiency, and ensuring the smooth execution of marketing campaigns.
The Marketing Operations Manager will work closely with Demand Generation, Lifecycle Marketing, Field Marketing, Content, Design, Global Events, and PMM to drive execution of our omni-channel campaigns. The role is responsible for developing, collaborating, and managing the execution of fully integrated marketing campaigns.
What to expect?
- Reporting to the Director of Marketing Operations on the Performance and Growth Marketing team, you’ll be responsible for optimizing our MarTech stack and building out operational best practices for the team
- Help drive optimizations to and oversee Marketo setup including the lead management, scoring, routing, and nurture process
- Monitor and report on effectiveness metrics related to tactics and programs managed by the marketing automation platform and related applications.
- Actively identify and remove obstacles preventing our Marketing teams from trusting and using data effectively
- Collaborate with the Sales Operations, Field Operations, Salesforce admins and BDR leadership to assure full cycle follow through across systems for Marketing Leads and MQLs
What you need to be successful
- 5+ years experience with Marketo
- 5+ years experience with Salesforce and strong understanding of SFDC Reports and the Campaign Object
- Experience in both a PLG and B2B company environment with an understanding of how to bring together systems, technology, and processes to support these motions
- Demonstrated expertise in collaborating, building trust, and partnership with Marketing Managers to define the strategic direction of campaigns and leverage data insights to drive campaign performance and optimization.
- Understanding of database management and experience in maintaining data hygiene, segmentation, and data governance practices.
- Knowledge of GDPR and similar data governance practices.
- Experience integrating and working with a complex tech stack including Demandbase, Bizzabo/Hopin, Sendoso and Qualified, or other similar chatbot tech
- Basic knowledge of HTML and CSS
- Embodies a growth mindset, constantly seeking out new opportunities for learning and development of self and others.
- Excellent communication, interpersonal, and project management skills
- Nice to have: Marketo Certified Expert or Adobe Marketo Engage Architect Master Certification
What's in it for you?
- Join an ambitious tech company reshaping the way people build digital experiences
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
- We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
-
Company paid parental leave to care for and focus on your growing family
- Use your personal annual education budget to improve your skills and grow in your career
- Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- An annual wellbeing stipend to care for your physical, financial, or emotional health
- A monthly communication stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
The salary range is specifically for those potential hires who will work or reside in New York if selected for the role. Any offered salary is determined based on a specific location, internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees, and certifications (e.g., JD/technology).
New York Salary Range: $115,000 - $122,500
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]
We offer a range of exciting benefits to our employees, designed to provide a healthy work-life balance. These benefits include health and life insurance, a retirement savings plan, generous time off, parental benefits, and more. To discover the full range of benefits available to you, please visit: https://ctfl.io/us-benefits.
#LI-Hybrid #LI-KS1
Who are we?
Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500. Nearly 800 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver and distributed around the world.
Everyone is welcome here!
“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information such as bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reaching out to us at [email protected] with any information you may have.
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