We're looking for a Marketing Automation Specialist to join our LiveChat Marketing team at Text. If you're a proactive go-getter who thrives on leading campaign development and optimization, we want to hear from you. In this role, you'll refine our current workflows, create new ones, and leverage data to drive continuous improvement.
We are continually looking for new ways to achieve our goals, and we value individuals who thrive when working on a large scale—managing hundreds of thousands of contacts is something you excel at and genuinely enjoy.
If having a direct impact on a product that matters is something that suits you well, we can’t wait to hear from you!
Your Team
The LiveChat Marketing Team is a multidisciplinary crew of designers, content writers, developers, video and motion experts, and analytic minds. We’re responsible for the mechanics behind LiveChat’s marketing funnel: our product websites, landing pages, email newsletters, lead generation tools, analytics, CRO, and A/B testing, etc.
Our work happens in eight-week cycles (we work using the ShapeUp methodology). Every two months, we prioritize our tasks and pick objectives for the next iteration. We strive to shape our tasks before assigning them to avoid surprises. Marketing has to be agile, though. Sometimes, unforeseen issues arise, but we try to account for them during planning.
Things you’ll do on a day-to-day basis:
- Create and develop marketing automation campaigns for every stage of the user lifecycle, with a focus on user onboarding and retention.
- Define campaign scenarios, create workflows, and design customer touchpoints.
- Develop marketing automation strategies that integrate various communication channels (e.g., email, social media, SMS, etc.).
- Craft highly personalized campaigns.
- Optimize and experiment with existing workflows to achieve the best performance.
- Track campaign performance and propose ideas for improvement.
- Assist the marketing and product teams in planning and developing new initiatives to enhance the user journey.
- Review marketing automation flows created by other teams across the company.
- Provide honest feedback on project ideas and identify potential challenges during the planning process.
You might be a good fit for this role if:
- You are an expert in marketing automation tools (experience with HubSpot is a plus).
- You have a great understanding of the SaaS business model.
- You are a self-starter and proactive specialist who can manage your own work as well as that of others.
- You have solid experience in crafting and building complex marketing automation flows.
- You are user-oriented, focusing on understanding and meeting the needs of your audience to create meaningful and engaging experiences.
- You love learning and trying new things. You stay up to date with all the new things in marketing automation.
- You have excellent communication skills.
- You have an eye for great design.
- You are results-oriented.
- You love learning and trying new things. You have strong opinions but they’re loosely held.
